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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Original poster

unfollowed Mrs Hinch

285 replies

raabossi · 09/12/2019 08:28

So i originally followed Mrs Hinch when i saw her on This Morning and i thought i would be a great way of getting cleaning tips.....which originally it was. But now i think it has turned into this one big advertising campaign and what items she has been gifted.
So i have decided to unfollow her and i feel so much better for it.
What are your thoughts?

OP posts:
Sunflower20 · 09/12/2019 20:24

Yeah I think Instagram gets very repetitive very quickly. So sick of being ‘influenced’..
YANBU for unfollowing as she comes across very tacky.

NotAPoshTelevision · 09/12/2019 20:27

I was intrigued to begin with. I now become quite angry at watching her (and the others) receiving and flaunting so much "stuff" that gets thrown in a draw, stored in boxes and used once and sold on eBay, when, there are women's shelters, crisis shelters, homeless adults and children who could actually benefit and use some of these items.

I don't necessarily just blame them, but the irresponsible brands languishing there items on the already rich and wealthy is just utterly disgusting imo.

All of those trespass coats to families dripping in Barbour and Canada Goose. 4K sinks for children's bathrooms, food hampers FULL of items some others will never be able to purchase as they can only afford the essentials which doesn't include basic sanitary items.

The world has gone insane.

Mumberjack · 09/12/2019 20:51

I used to follow her, her home decor wasn’t to my taste but she didn’t take herself too seriously and the little cleaning tips were quite useful and entertaining.

Now all she appears to do is alternate between selling everything and anything, and crying about trolls.

I’m also not keen on all the pics she takes trying to show the bond between her baby and her dog, they make me quite uncomfortable as one wrong move and the baby could be in danger.

Pottergeek91 · 09/12/2019 21:59

I followed Mrs Hinch from quite early on, around 5k followers.
I had to unfollow the other day as the constant #gifted tat was annoying me

She's greedy. Pure and simple.
She constantly drops hints about things and lo and behold a few days later "look what I've been sent guys"

I work really hard to provide for my children and for someone worth so much to be gifted things just annoys me and makes me feel crap

She's not at all relateable anymore

WotchaTalkinBoutWillis · 09/12/2019 22:11

and for someone worth so much
Has it been said, anywhere, how "much she is worth" or how much she earns?
How would you know?
From what her stories show she's a SAHM.
If she does manage to earn a few pennies from her feed, or get gifted some stuff, good on her - I know I would if l could and most people probably would too.
It's bloody hard to get anywhere near that kind of following and interaction never mind it being seen as popular enough to have brands interested.

QueenOfIce · 09/12/2019 22:23

I also unfollowed a while back the constant 'look guys got this off eBay' tat and her silly voice she does to her baby irritated me. The fact she supports P&G a huge company that still allows animal testing when she's so in love with her dog is confusing. She's not my cup of tea but she's making a living and so good for her.

NorthernNic · 09/12/2019 22:25

That vase thing on top of her cooker was enough to turn me away. What's that all about?

cherish123 · 09/12/2019 22:27

Is this person a friend? If you know them well, it might be awkward. Otherwise, unfollow them if they are annoying you.

Menora · 09/12/2019 22:49

I have no ill feelings towards her at all personally but I agree and I’m going to unfollow.

I followed her before she was pregnant and liked some of her cleaning tips. I was moving house and I really found them useful.

Then it felt like suddenly she slid into a huge pile of #gifted absolutely everything and it is putting me off. She refused to show any of the mess or going’s on of her extension (which was understandable as pregnant/post natal) but it feels like everything is just a reveal and not a journey? Like guys, guess what? I’m so excited pans to brand new gifted 1k fireplace all completely set up with decorations on it. I think I preferred her when she was just putting up random little shelves and potting plants - she seemed normal

I’m not tempted to buy half the rubbish she gets given, I won’t buy a Shark or a velvet sofa any time soon and I’m not missing anything, but some of the things got to me - like the gifted carpets. I would probably chop off a limb to have even half as nice carpets in my house. I spent £700 on carpeting the upstairs and stairs in my house and the carpet is cheap and horrible and I hate it and it took me ages to pay it off. So to get £4K of carpets is annoying, when they are rich now anyway! The garden started to annoy me - she’s got 3 table and chair sets on ONE patio! It does come off as greedy, but I get it - why would you turn it down? And she’s probably actually turning down a hell of a lot more than she lets on, like cars and holidays. I think it’s just so far removed from my reality now even with all the eBay stuff... I can’t relate 😂

Menora · 09/12/2019 22:54

@WotchaTalkinBoutWillis

They live in the SE, not far from me I know how much houses cost here. They also just had a large 2 storey extension, they both have large luxury cars (at least 1 Range Rover I think), Jamie has now gone on a career break so neither of them are ‘working’ in a 9-5 job, they had a huge wedding in a stately home. Well done to them, but they aren’t counting pennies they are very well off now

Actionhasmagic · 09/12/2019 22:54

Yanbu fuck her and fuck zoflora

Smurfy23 · 09/12/2019 23:00

I've never been able to get past replacing the word cleaning with "hinching" tbh

Ithinkwerealonenowtiffany · 09/12/2019 23:00

I stopped following #mrshinch tag on Instagram as i got sick and tired of seeing boring grey houses with cushions in a V shape on sofas

NemophilistRebel · 09/12/2019 23:01

Why do people make their cushions into a v shape now?

Has this alwyas been a thing?

Menora · 09/12/2019 23:03

I think she earns a decent commission from the eBay swipe ups. I don’t know what she would earn from P&G or whether it’s just that she gets a lot of products. They gave her an integrated dishwasher recently so she can promote the fairy dishwasher capsules as she does every Sunday.

She did pay for her extension, garage refit and loft ladder herself - but these are not cheap outlays. They also got a lot of garden stuff free, free sofas, free carpets, a free fire and surround, free furniture for upstairs, free soft furnishings, all the free desinio prints and frames, free items for the hallway from the partnership with Very, I think she’s doing something with Tesco’s and got some stuff from them, a lot of her baby items were gifted, her wax melts are usually all gifted ads, her appliances are all gifted ads, all of her iconic London make up is free gifted ads. She’s very lucky

sailorcherries · 10/12/2019 00:01

I've seen leaked emails between normal people and Mrs. Hinch's PR team.

To have a story posted by her, on your behalf, it will cost upwards of £4000 or something similar.
Every single #ad or #paidpartnership will be in that region.
She gets commission on all her swipe up links.

She isn't some poor SAHM who needs to shop in Poundland constantly. She has more money to burn than she knows what to do with. She can make more in a month than some do in a year.

And for someone who suffers crippling anxiety she does well with all her stories, live chats, TV and magazine appearances and everything else.

Her, and a lot of other influencers, also have sudden moment where they gain 10,000 followers in an evening. There are people out there who sell followers as the more you have the more likely you are to make it as an influencer. Her posts only average around a 15% follower to like/comment rate which isn't brilliant. Over 80% of the accounts that follow her don't interact with her posts.

MrsPelligrinoPetrichor · 10/12/2019 00:17

I stopped following her ages ago, all the eBay tat and ads got boring. It was obvious very early on the whole thing was cleverly orchestrated - which is fine but don't pretend it wasn't.

All that crying over trolls being horrible about her baby too, don't show your kid on SM, sorted. I stopped following Sally whathername too when she did that crying to the camera video. Good grief Hmm

old and jaded

Raspberryred · 10/12/2019 03:31

Totally agree. I stopped following months ago, I thought originally she was a lighthearted watch now and then, she then totally stopped being remotely relatable. I find her actually to be very sneaky, dishonest and all about actually conning the people she says are more like her family and friends ( of course it’s just to make people think she cares as she really only cares about the revenue she makes from them, she encouraged the idea of the ‘Hinch Army’ to create this false sense of being in it all together, it’s just part of her sales tactics, she learnt from numerous years as a successful saleswoman and ruthless cold caller ). I’d watch QVC if I wanted to watch a shopping channel. Don’t even get me started on the things she advertises but doesn’t even actually use herself, the overuse of chemicals used around her dog and child, it’s actually scary and irresponsible !

Penelopeschat · 10/12/2019 05:26

@AlexanderHalexander - love it! Grin

Gwilt160981 · 10/12/2019 06:28

I don't know how anyone can go around filming themselves cleaning, it's quite sad.

ChardonnaysDistantCousin · 10/12/2019 06:35

I don't know how anyone can go around filming themselves cleaning, it's quite sad.

Oh no, she knows what she’s doing.

what is sad is all the people who watch her clean and buy the tat she pushes.

tellmewhenthespaceshiplandscoz · 10/12/2019 11:45

See for e the whole "would you really turn the free stuff down?" question .., actually I think there is a point at which I would.

People have been consumers of stuff for eons and most of us like nice treats and bits for our home and family. But now we're more aware than ever of the damage this supply chain is causing the planet and horribly aware of how many families don't have a lot.

I think when you have all the luxuries Mrs H and others like her have and have a great following that platform could be used to ask a company to instead channel that "gift" in the direction of a shelter, a kids youth club, basically GIVE MORE BACK.

Otherwise it's greed. Just greed.

MrsPelligrinoPetrichor · 10/12/2019 12:11

The stock piling of products is bizarre.

Menora · 10/12/2019 12:28

The level of storage she now requires does baffle me. I don’t accumulate so much stuff so I don’t need to have my entire loft dedicated to thousands of Christmas decorations. She is very organised and little tips are useful - I have one of those little whiteboards in my kitchen for writing notes on and I’m certainly a double up buyer person for things like toilet cleaner or washing up liquid, but not a 10 x products I think is too extreme. It is extreme even if she doesn’t think it’s extreme.
Some things I think are nice, the outside bin storage unit is nice and if I had space and money I might have one

I think she does donate and she’s trying to do more for charity now in recent months, it does seem like guilt over it and to try offset what could look greedy. It’s not even all particularly expensive there is just so much of it. Her whole day must be taken up by taking deliveries, unpacking things, trying to find somewhere to put them and then trying to get rid of all the packaging. It’s not really the life I think I would want

andpancakesforbreakfast · 10/12/2019 12:36

I don't know how anyone can go around filming themselves cleaning, it's quite sad.

she's making a living out of it, that's genius.

it's only the insta version of "how clean is your house" and "biggest hoarders", "KonMarie" reality tv shows anyway. It's not even an original idea, so hats off to her.