"Mums are boycotting Flora margarine. Not because, let’s be honest, whatever the health benefits, marg is never going to taste as indulgently delicious as butter. But because Upfield, owner of Flora and a number of other plant-based spreads, has pulled the brand’s links to Mumsnet, the online parenting resource and all-round mothers’ mouthpiece.
Mumsnet’s offence was to allowdiscussion of issues relating to the transgender debateon its message boards – where some of its more than 10 million members raised such controversies as whether female professional athletes were losing out to competitors who were once male.
A forum in which mothers discussed their concerns about the growing number of children questioning their gender and the best ways to help them was deemed a particular red flag."