If something is being pitched as The Dress, and everyone is going out, buying it, and wearing it, of course people are going to have an opinion on it.
It's naive to think otherwise.
It's clearly a very marmite style - you either love it or hate (tent-type styles, I'm thinking, will be something you either love or hate). This makes comment even more likely.
Interesting that men don't rush out, en mass, and all buy up the exact same item and swish about town in it.
There is something about the mass purchasing of some supposed 'amazing' item that really is ripe for taking the piss.
Wear what you want, embrace your style choices, but don't be altogether surprised if people think you wearing the exact same item (not even similar - exact same!!) as every other person is pass-remarkable...