How do you pronounce Primark?

[Buttybach]

This weekend it occurred to me that I say primark in a weird way!

Do you say it Primark (i as in eye)
Or Primark (i as in eee)

The comparisons to words such as primary (pry-), princess (prih-), primadonna (pree-) etc just goes to show how utterly bonkers the English language is.

Penneys - ROI

Wild stab in the dark but could
regional variations in the advertising be down to regional pronunciation? So, pree-mark in Wales to align it with, for example, Pontypridd.

Will always be penny's

I’m Scottish and say say Pry-mark. It’s sounds odd the pree way

Pr'eye'mark for me. Although I'm currently doing some work with them and my contacts there are the most unpleasant set of people I have ever worked with. So as soon as I'm not working with them anymore I won't be saying the word ever again and I'll definitely never put a single penny through their tills again!

I live in Wales and most where I am say Pr-Eye-Mark and Pree-mark. As a PP said, I think the confusion here may be that I in Welsh has an eee sound. I think we should probably go by what they say on their website now, not some random pronunciations and a regional advert from 30years ago...

Pricemark, a French friend used to call it that and it stuck for me!

I’m in Scotland and everyone I know says Pree Mark

Preyemark, because Preemarni doesn’t mean anything

Its Sergio Primarni in our house.

Seems to be down to personal preference as much as regional and national variations

Despite the assertions that "in scotland" we say pree-Mark, I've only ever heard it called pr eye Mark. So it depends who you know