How do you pronounce Primark?

[Buttybach]

This weekend it occurred to me that I say primark in a weird way!

Do you say it Primark (i as in eye)
Or Primark (i as in eee)

'Preeeemark, got a whole lot of things for Christmas, got a lot for the family...'

I'm from Ireland so in outhe ads it was 'Penneys' but if we were watching I TV it was 'Preeeemark. '

Primark say how it is pronounced in the help section of their own website: “We like to use Pr-Eye-Mark.”

Growing up in the 80s/90s in a. Wales we all said pree Mark. However since it gained in popularity everyone now says pr eye mark as I guess they now realise they were wrong! I've always put it down to the 'i' in Welsh pronounced 'eee'. I feel silly saying it wrong now but in my head still call it preeemark!

Primark say how it is pronounced in the help section of their own website: “We like to use Pr-Eye-Mark.”

I accept that, but they used to call themselves Pree-mark in their advertising, and that has stuck for a lot of people. It's hard to spend 40 years calling it Pree-mark and suddenly change to Pr-eye-mark.

Deffo preeeeemark. There's a clip of the radio jingle on YouTube somewhere.

We. Know. The. Truth.

Also, when I was wee you never admitted to shopping in Primark, so it's really funny to now see how it is a fashion beacon for teenage girls

Prey-MAAARHK, with the second part screamed at maximum volume.

Pretty sure this is the correct pronunciation.

Northerner: pr-eye-mark

"Gieves & Hawkes"

• Jacob Rees-Mogg

Pry-mark
Pry-marni
I'm in SE England and I've never heard anyone say Pree-mark.

2nd jingle in.

This thread has got be thinking about other shops...
IKEA (eye-key-a or ick-ee-a)
Nisa (nice-a or neese-a)
B&Q depot (dep-o or deep-o)

Preemark in my old area of Wales. Pr-eye-mark everywhere else. I always assumed it was regional variance.

Dee-po is American pronunciation of depot, so no thanks. No Dee-fence either.

In my head, it's Preemark, because of the ad, and because that's what everyone called it when I was growing up in NI. But I live in England now, and everyone says it to rhyme with eye, so I do to in order to avoid confusion.

It's not regional variance. Prymark is wrong. I don't care what they say now. We have proof.

Stepfather opened one branch and he did so as "pr-eye-mark" so I'm sticking to that.

Pry-marsh-aye

Essex - Pry-Mark

Or

Pry-Marnie

Its Pri (as in eye) mark. Would you call your children's primary school PREEMARY, don't think so.

Pry-mark all the way, never heard it pronounced any other way. However I have heard people pronounced Lidl as Ly-dl

Would you call your children's primary school PREEMARY, don't think so.

How about Primadonna, Princess, Principle etc?

preemark - Belfast :)

Central Scotland here but everyone I know says Prymark, opposite of poster above!

My in laws are from the south of England and they say Prymark too.

Pree mark here in central Scotland. I do think it seems to be an English thing to call it pri (eye) mark. We probably say it wrong but if I called it anything else I'd get some strange looks or comments.