To absolutely LOVE the new Gillette advert!! Outrage on Twitter.

[gluteustothemaximus]

Have you seen the new Gillette advert?

It's in line with the #metoo movement and it's just brilliant.

Reaction online is depressing though. It has pissed Piers Morgan off royally though, so that's excellent. Poor little snowflake. Offended at an advert

sorry last comment was about the pricing of razors. A bit non-sensical on it's own!

Something in my eye... 😭
I've got in touch with Gillette via Messenger to say bravo.
Can't fathom the dislikes on YouTube. 🤷🏼‍♀️

Gillette: You don't have to be awful to women. There are guys who are kind and decent and this is the way to teach our boys how to be.

Many men (and women): This is disgusting, I'm never buying your products again.

It's the Greggs vegan sausage roll all over again.

Hmmm, interesting Gillette launch this campaign with a huge fanfare, yet decided to be relatively low key when they signed up
to sponsor the NFL for another 5 years for tens of millions of dollars. That’s the NFL that has repeatedly turned a blind eye to its players committing domestic violence.

And take this “backlash” with at least a small pinch of salt.

I’m sure there are a fair few real life frothing mouthed lunatics on those comments. There’s also a lot of clever marketing going on in the background to drive the reporting in this direction. “Gilette gets backlash for MeToo advert” gets a hell of a lot more clicks than “Gilette is praised for progressive ad campaign”.

I’d put a few quid on someone in Piers Morgan’s team having been sent a lifetime supply of Gilette as a prompt to tweet his “rage”

I can’t understand how any decent person could object to the message the advert conveys.

(Also a Mum of 2 boys and that’s exactly the message I want them growing up with)

In honesty, it reminds me of the Iceland ad with the palm oil. Marketing to appeal to the feeling of the time. I don’t dislike it as an advert but I see it as that alone. A platform to sell their product.

Loved it. Bizarrely, as I've studied marketing, it would appear their research suggests that it's women who buy the razors. This is an advert aimed at women. What one lecturer stated that I'll never forget is 'if you don't 'get' an ad, it's because you're not the target audience'. Probably why the menz don't get it.
My favourite part of it is the Dad with his little girl getting her to look in the mirror and say 'I am strong'.
And I teared up a little (the music is cool too).

I love it. Made me feel really emotional

But I see many many men seem to detest it
GMB was awful this morning

Like it.

Some of the clips (including the little girl in the mirror) are actual real clips posted on social media by parents, they are not actors.

I agree that it’s causes a twitter storm for Piers Morgan’s groupies but I don’t care, I am sure that for every t w * t who says he will never buy Gillette razors again there will be 10 women buying them (including me).

Sadly, the vile comments and backlash shows that we have not progressed as far as we would like to think.

Unless a man is a pig-headed, misogynistic, lecherous, sexist twat, why on EARTH would be object to this advert?

Cheap tawdry way for Gillette to sell women more razors.

Another way of undermining and attacking boys for being boys. As if being yourself is something toxic.

Another little blip in those suicide statistics. But who gives a shit? It's just men killing men, they deserve it.

why on earth would *he object? (not be!)

@MephistophelesApprentice

I rest my case!

@MephistophelesApprentice

If you seriously think that men letching after and sexually harassing and catcalling and talking down to women is merely 'boys being boys' then I think you have a serious problem! (And so do many women if others have your stinking attitude.)

You are either

a) a MAN

or

b) a woman who has never had a man try it on, or come on to her, or ridicule her, or talk down to her. I don't know a single woman like this, so you must be a man.

@MephistophelesApprentice

Prepare to have your wife buy you Gillette from now on ;)

It's actually very very clever advertising.

pig-headed, misogynistic, lecherous, sexist twat

Toxic, hmm? Proof? Oh yes, I have a Y chromosome. Proof enough.

Aw bless. WE HAVE A MAN HERE!!!!!!

I don't use razors, and I don't need my partner to buy me hygiene products. I'm an adult.

I don't cat call, letch (except with my partner for our mutual amusement) or harass. I don't even approach women in bars. I don't get in fights and have spent most of my life being bullied by larger, more 'conventionally masculine' men.

But I know what demonisation is, and I know what it does, and I've got the scars on my face to show what happens when mothers buy into the idea of toxic masculinity. So excuse me if I spare a thought for the young boy with the bleeding nose lying on the floor because his mother thinks boys shouldn't run around, or the one with the hair wrenched out of his scalp because boys shouldn't be noisy, or the one with his fingers slammed in a door because his hobby features toy guns. I can't stop thinking about those boys, because I was one. So enjoy your little amazonian war-dance. Personally I see no value in it.

Maybe the next frontier is that women don't feel the need to denude themselves of hair at all! Not sure Gillette would go for that

Reminds me of the Netflix documentary 'Audrie & Daisy'.

Audrie committed suicide after being raped, and videoed. Daisy attempted suicide many times. The sheriff dismissed what the boys did as 'boys will be boys'.

It was the girls who were subject to further abuse because they were getting the boys in trouble and jeopardising their promising sports careers about to go off to college.

When women don't complain about rape/sexual assault: It didn't happen then, or you'd have said something.

When women do complain: death threats, liar, probably asked for it, regrets sex.

I despair.

You're mistaking an abusive mother for disdain for childish behaviour.

Nah, I've just seen feminism up close with the mask off.

But hey, you're winning. Enjoy your turn on top.

You obviously hate women @MephistophelesApprentice

Which begs the question. Why are you on MUMSnet? Riddle me that!