Because everything seems to be about her looks. I thought she was beautiful on I'm A Celebrity. Her smile literally lit her whole face up and she seemed supportive, funny and down to earth. She just came across as a really lovely woman.
But watching the penultimate episode (I am very behind) with her mum saying her nails were dirty and her hair was messy (and then after saying how proud she was)and then when she came out, Harry Redknapp saying he thought she stood no chance with his son because of how she looked but seeing her with make up on now he has changed his mind 
I actually think she is more beautiful without make up and with her big grin and it is sad that someone so lovely can still be criticised.
I know I am over invested so rant over 