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Share your dilemmas and get honest opinions from other Mumsnetters.

To ask you to watch the Iceland banned Xmas ad?

253 replies

selfidentifyinggiraffe · 09/11/2018 12:32

It was banned for being too political. I like Iceland

  • [Message from MNHQ: Original video link removed at OP's request - the correct one is further down the thread]
OP posts:
VerbeenaBeeks · 10/11/2018 22:47

If virtue signalling wasn’t bad enough doing it for commercial gain at Christmas has to be

How is it virtue signalling to want to do your bit for the planet?
Plus at Christmas time it's a great time to get the message out that their goods are palm oil free, and a time to be thinking of others.

Vivianebrezilletbrooks · 11/11/2018 00:39

@graysquirrel Actually you're not wrong there. The things I've read about the company puts me on mind of Lush. Ethical (supposedly) on the outside yet cares more about animals than people. I knew someone who was a manager for Iceland once. He changed careers and wouldn't talk about what happened or why. I could only guess at why it could have been but from what I've read I think I can see why.

It's all very well to talk about the animals etc but as a previous poster mentioned in relation to the coffee industry what about the communities and jobs created by the palm oil industry in these places? If the production is stopped what happens to them? I bet the likes of Iceland wouldn't give a toss.
Of course it's virtue signalling.
I wouldn't be at all surprised if they start selling toy Orangutangs by their checkouts to get the kids on board.
Marvellous bit of marketing though worthy of an award. Tug on the old heartstrings and watch the money pour in which is a well tried and tested trick within the advertising industry.
If you want to buy palm oil free just check what you're buying where you normally shop. That way at least you're not being suckered in with their marketing by giving them your money.
If I was going to set foot in one of their stores ever again I'm not now.

usernamealreadytaken · 11/11/2018 08:10

This article is really interesting

www.plantbasednews.org/post/supermarket-icelands-palm-oil-ban-could-be-step-backwards

Whilst I support their ideals in principle, I would like tho know what they are replacing the palm oil with and how sustainable that is.

Jupiter13 · 11/11/2018 08:24

Really enjoyed the advert..

ChardonnaysPrettySister · 11/11/2018 08:27

Not sure enjoy is the right word for me, it’s uncomfortable and sad.

Poloshot · 11/11/2018 08:36

Nice advert, not very Christmassy, but it's a shame as I couldn't shop there, the food is about as shit as it gets

Tistheseason17 · 11/11/2018 12:14

Whilst I support their ideals in principle, I would like tho know what they are replacing the palm oil with and how sustainable that is

I think the initial thought is that if humans stop demanding items with palm oil then the reduction in demand will have a positive impact - it's not necessarily about replacing it. E.g. I simply do not buy the chocolate with it in. I do not buy a replacement item requiring a different oil.

Bluewidow · 11/11/2018 14:33

Can't believe people are saying this isn't Christmas appropriate. It makes you look and question the commercialisation of Xmas. If children were showed that then it would be less "I want , I want" perhaps.

orangutan1 · 11/11/2018 15:12

Posting 1st time: when is telling children the truth (plain undisputed facts) political? It's outrageous that this advert has been banned

Housecoatdiva · 11/11/2018 20:24

Vivianebrezilletbrooks

"It's all very well to talk about the animals etc but as a previous poster mentioned in relation to the coffee industry what about the communities and jobs created by the palm oil industry in these places? If the production is stopped what happens to them? I bet the likes of Iceland wouldn't give a toss."

The wildlife in Borneo attracts a huge amount of tourism to the area. Many, many businesses rely on this revenue and its people for employment.
No animals left = no tourism
It's in Borneos own interest to find a solution to the palm oil problem. I've seen the huge plantations myself and what it's done to the indigenous forest and wildlife. It's devastating.

browneyes77 · 12/11/2018 08:25

This reply has been deleted

Message withdrawn at poster's request.

browneyes77 · 12/11/2018 08:31

This reply has been deleted

Message withdrawn at poster's request.

FormerlyFrikadela01 · 12/11/2018 11:30

I live next to an inner city Iceland store's back entrance (deliveries, online deliveries etc). From the things I've seen/experienced if you think this advert means they are a caring, ethically minded company you'd be very wrong.

Care to elaborate??? In my experience people who use the "if only you knew what I do" shit rarely have anything of substance to say. I'm prepared to be proved wrong though.

MashNpeas · 12/11/2018 12:27

I saw this online yesterday -

26 million acres of rainforest lost to palm oil plantations

136 million acres of rainforest lost for agricultural beef farming.

Haven't personally had time to suss the truth in that statement but if it is surely they're better to stop selling meat than they are palm oil (or both!)

alligatorsmile · 12/11/2018 12:36

Went to Iceland's website today and the FIRST PRODUCT I looked at has palm oil in it. It's an Iceland own-brand product as well. So maybe I will hold off on shopping there until this policy is applied across the board.

LittleScottieDog · 12/11/2018 13:19

I haven't rtft or seen the advert. But I have a friend who is a doctor in zoology, specialising in orang-utans. He has studied them for years, living with them in the jungles in Borneo for months at a time. He says that the advert sends the wrong message that we should boycott palm oil, that sustainable is the only way forward.

(And this from someone who ten years ago was advocating a palm oil boycott, but he follows updates on this issue for obvious reasons and is the most well-informed person I know on the matter.)

www.iucn.org/news/secretariat/201806/saying-no-palm-oil-would-likely-displace-not-halt-biodiversity-loss---iucn-report

poig.org/leading-brands-progressive-palm-oil-producers-and-ngos-confirm-deforestation-free-palm-oil-is-available-to-european-market/

Satsumaeater · 12/11/2018 13:47

According to Ethical Consumer, Iceland do not rate highly for palm oil avoidance.

Greenwashing at its best.

VerbeenaBeeks · 12/11/2018 13:57

I'm sure I saw Iceland say that they don't support a full on boycott, just a sustainable way of using it. On phone though so can't link.

VerbeenaBeeks · 12/11/2018 13:58

That was to littlescottiedog.

Katw · 12/11/2018 19:30

For those that are interested more in the production of sustainable palm oil production, this article is an interesting read.
www.eco-business.com/news/why-is-it-so-hard-to-sell-sustainable-palm-oil/

WithAFaeryHandInHand · 13/11/2018 09:28

www.change.org/p/release-iceland-s-banned-christmas-advert-on-tv-nopalmoilchristmas

Not sure if I’m allowed to share this on here or if it already has been, but this is the petition to allow the ad to be shown.

Vivianebrezilletbrooks · 14/11/2018 02:02

www.thedrum.com/news/2018/11/12/clearcast-clarifies-iceland-palm-oil-christmas-tv-ad-ban-misunderstanding

The reason why the advert was banned from an advertising industry website.
Hope it's ok to share here.

selfconfesseduggaddict · 14/11/2018 02:04

Out of interest people keep wondering if it's okay to share links on threads... is there some new rule or etiquette that means it wouldn't be?

MarshaBradyo · 14/11/2018 02:21

Had to watch silent version but tg somejne is covering this issue

Whatever system means it’s ended up banned just shows how ridiculous the human race is. Fancy making sure we never see anything that is for the good of the planet. Annoyed.

Thankfully it has changed my perception of Iceland, good in them. And yes they’d better follow up with the products but at least people will be looking. Many more people than before.

MarshaBradyo · 14/11/2018 02:25

And I don’t even buy their stuff and am cynical as anyone when it comes to marketing. But still at least they’re raising the issue. Shows up the other normal Christmas ads.

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