I've only seen it in the States, and run by Conservative or Christian organisations for the most part. The idea is you take your daughter on a 'date' and show her how she should expect to be treated when she starts dating boys. It's super icky INHO, and all based around encouraging 'traditional values' and roles for girls ( and boys).
This is the kind of blurb you get:
'Here’s the point. The primary purpose of dating your daughter is making memories and cementing your lifetime connection. But there’s another huge benefit to showing up on time, opening her car door, treating her with respect, and handling any mishaps with grace and a smile…
You’re modeling for your daughter the way any boy should act when she goes out on any date at any time.
If and when some “unworthy weasel” takes her out, she won’t put up with any nonsense because her dad—that’s you—taught her how a gentleman acts on a date.'
Any self respecting dad should look at this absolute 'let's dress up and let daddy take his little princess out for dinner' crap and go an spend time with his kid at a baseball game or swimming, or down the library to pick more books, or doing whatever the girl is actually into rather than starting to get into a lather that one day some boy will 'steal' his daughter away,