Dear Advertisers,
When I want to buy something I look at Mumsnet threads. I've done a fair few product tests. If I Google something and see a link to a MN thread that's where I look first. Why? Because the WOMEN here know what they are talking about. They are reasoned, grown-up, honest, have a sensible outlook, are trustworthy and crucially are the people who buy and use the products I want.
From recommendations on Mumsnet I have bought:
A kitchen
Flooring for my entire downstairs
Pots and pans
Make Up
Perfume
Clothes
Toys
Travel Insurance
Home Insurance
Holidays
Hotel stays
Annual Passes
All manner of food and drink items
Fitness DVDs
Music
Candles
Garden furniture
Stationery
Cushions
A television
A phone
Handbags
Suitcases
Zoflora
Vegetable Peeler
Tickets to events
Curtains
Books
Trampoline
Weedkiller
Paint
Bedding
School name tapes
Underwear
Medical remedies
Newspaper subscriptions (The Times because of their support for women)
These things are off the top of my head. If I could be bothered to scroll through my Amazon order history this list would probably be three times as long.
If you withdraw advertising based on women being allowed to speak freely about issues affecting women then you will lose the custom of the people who actually buy things and have spending power.
Somehow I don't think the TRAs will be able to make up the shortfall.