(sort of lighthearted but not really)
Very close friend is married to a professional eco-warrior. He's employed high up in a green charity and has in the past been involved in Green politics. They have two daughters of school age. Friend also works but not in the green sector, she's a nurse.
Because her DH is a dyed in the wool "knit your own lentil" person, he has to be seen to walk the walk as well as talk the talk. Nothing non-eco. They do have a car, but he cycles to work and she takes the train.
But what makes me feel REALLY sorry for her, and her girls, is that they have bought a touring caravan for all holidays. Despite the fact they're earning good money and could afford a week in the sun somewhere, they spend every holiday cooped up in a tin box so he can show what a WORTHY person he is.
They are currently in Wales. In the freezing cold and rain. In fucking FEBRUARY.