I really don't get it! My Facebook feed is full of people moaning about being in an online queue or declaring they've been lucky enough to get on the site.
It's only soap?! Whatever they've done to create this hype is admirable!
Have I missed something? Do they turn you into insert name of drop dead gorgeous celeb if you bathe in their products?
IIRC the bath bombs are only about £4 anyway?!?!!