Dispatches investigates.... Cadburys!!

[SummerHouse]

Those krafty bastards! The taste has changed!!! You knew it MN. My partner is so not interested in this shocking development that I had to come and talk about it here. I knew my childhood memories had not been created.

So AIBU or have they really ruined it?

And don't get me started on the apple crunch....

Ritz fucking crackers?

That is bonkers.

The latest incarnation.

www.independent.co.uk/news/business/news/cadbury-adds-two-new-dairy-milk-medley-chocolate-bars-a6879016.html

They have changed the recipe of Ritz crackers too. DH wont eat them now and he used to eat boxes of them.

Kale in chocolate ffs Cadburys you may just have cured my kids chocolate obsession.

Will it be chocolate sprouts at Christmas?

What is really off-pissing is if you look at the "Founders of Mondelez" page. There are the Cadbury's founders, the Suchard Founders, maker of Toblerone etc., no doubt all of whom would be rolling in their graves at what's happened to their chocolate. :(

I have to say that I haven't noticed a huge change in Aussie Cadbury's, maybe because it had to be made differently in the first place, to accommodate the climate. ANZ Cadbury's was always a bit different to UK Cadbury's. We even get ANZ G&B chocolate too, which is again slightly different to the UK version (although I think it's all made in Italy, or was, anyway).

But it SUCKS that Kraft have ruined a fine old British company and tradition and I hate them for it.

Chocolate sprouts already exist. Someone put a net of them in my stocking last Christmas.

Dark chocolate and raspberry chips? They're trying to be hotel chocolat.

This says european sales dropped by almost 25%:

www.independent.co.uk/news/business/news/mondelez-cadbury-s-owner-unfazed-by-global-chocolate-sales-slump-a6852481.html

Reading that article makes me think that Kraft wouldn't care if the British market for Cadburys evaporated! If they can open up large markets in India and Asia sales in Britain will be of little consequence to them. It's also a handy way of pushing other Kraft products (Ritz, Oreo etc) into those markets. Don't expect things to get better anytime soon sadly.

They won't give a shiny shit, sadly. They'll suck all the profit out of it - what do you want to bet that lovely Bournville factory will be designer flats within ten years - and not care if it lives or dies.

How else are they going to push their inferior chocolate into us?

Chocolate tampons?

I love the Aldo version of the Cadbury chocolate. Really creamy and nice- can't stand Cadbury chocolate now

The truth is the Western market for snacking is saturated. We eat way too much crap already and we know it. What Mondelez call the "white space" ie opportunity for growth ie where they can make money is in China, India etc, where they have got a lot of snacking to learn.

The UK market is probably not a great concern for them.

It is a nation that eats a lot of chocolate per head though.

Of course, India and China have such massive populations that it's a licence to print money if you can flog your nasty palm oil filled shit over there...

Sadly I think you are right Curly. Which gives me even more rage that they've destroyed a wonderful UK company with their hostile takeover and eliminated so many UK jobs...all for nought.

To be fair Cadbury were in India before the takeover. But that's what made them attractive to Mondelez / Kraft. Its the brand name and the potential of that, especially in developing markets where they can introduce their horrible breakfast replacement biscuits and so on, as well as the chocolate.