I'd also like to see a genuine blind testing Babycham. I know when they've done it with wine a lot of people, even experts often prefer the cheaper wines, or cannot tell which is the vintage champagne and which is the Aldi cava
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And a lot of time, people cannot get away from 'it it's cheap, it's rubbish and if it's more expensive, it's better'. A lot of people see Aldi and waitrose this way but in comparisons people often think Aldi is better and Aldi is cheaper for a lot of reasons that are not related to the quality of the products they sell (fewer staff, simple ranges, utilitarian stores, no home delivery).
Yes, there often is an element of 'you get what you pay for' but not always, and sometimes brands that want to promote a quality/luxury image, ensure their prices are kept high, because discounts devalue the image of the brand. Think Apple for one. Universities are another - I once read that most universities will only charge the max £9k per year tuition fees, because if they charge less, people may think it's not a good course.
But it's not only about thinking 'can you afford it' but also 'is it worth the money', especially for people on 'normal' budgets that can afford a reasonable number of treats, but have a finite amount of money so can't afford to buy luxury versions of absolutely everything.
I can afford Molton Brown and I have bought it in the past but thinking about it, I don't think it is over ten times nicer than supermarket versions, but I don't get any pleasure from 'luxury toiletries' and see hand wash as just groceries that you pick up with your supermarket shopping, not a 'luxury treaty thoughtful gift'.
I've received Molton Brown as gifts in the past and it made me feel quite guilty because the giver was not well off but they'd seen it in my bathroom and thought 'oh that's the kind if toiletries that ilkley likes'. But they will have got it from an outlet store, TKMaxx or QVC, so not paid full price.
Not everyone appreciates luxury though. I bought both my twin sisters MB hand cream and hand wash sets for their 30th birthdays and they were both very underwhelmed and obviously didn't have a clue how 'lovely' it was and at least one of them mentioned a couple of years later that they'd never used it and thrown it out during a clear out
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