To cry at the new John Lewis Christmas ad, again?

[Lambzig]

Last years bear and hare left me cold, but this years penguin one had me sobbing. I may be hormonal.

yes i also thought it was odd that he saw couples & thought that his toy needed a "mate".

It's quite nice. My heartstrings have definitely not been tugged, though.

Weird because I'm a soppy caaaah and I cry at most stuff.

You can start off with a cute Christmas story which is blown totally out of proportion with acusation of sex trafficing, mail order brides, child neglect and a stuffed toy taking up a seat on the bus.

ONLY mumsnet can twist a cute story into all that.

^^ That's why I love it so much

The ad is great but Regina Spektor sang that song so much better. Even John Lennon did a better job and he was no singer really.

Can I be one of the first to say it was utter bilge, total shit! There said it..and I'm normally so sentimental!

I'm afraid it's already been said Fishes.

My first thought was that the child was a pimp for penguins! It's just a weird advert and did nothing for me at all.

And yet JL have been inundated with 'how lovely' tweets...the world has gone mad!

It brings a tear to my eye but mostly because the song was our first dance at our wedding

DD cried because it wasn't a real penguin and now wants an actual pet one for Christmas

Loved this advert but couldn't remember any of the previous ones, so just been on YouTube (still can't remember any of them and I went back to 2010 - have I been under a rock?????)

I love Penguins, I want one!

watched it and nothing and I cry at the drop of a hat.

can't stand JL Christmas adverts.

Nope- did nothing for me.

Just seen it. Not crying. Nope. I just have something in my eye.

This isn't helped by us watching Mr Poppers Penguins last night.

Dear Santa,
I've been good this year.
Please bring me a penguin.
Ta.
WeirdCatLady x

I loved it and was tearing up at the end.

Is it wrong I want a penguin now?

I loved it and I'm not sure I can now cope watching TV for the next six weeks!

Its definitely the bit with the cuddly penguin that gets you.

I really like Christmas but these ads leave me cold - sobbing/crying/howling??

Obviously have a heart of stone with a shard of ice in it

I don't really get it either. I knew it was a toy penguin - who the hell would have a real stinky bugger on the end of their bed?

I find it smaltzy in the extreme.

Loved it - and definite eye leakage here. My excuse is that I have a 15m boy and I can't wait for him to start playing imaginatively like that. Who cares if it's marketing? The magic of childhood is there. And I still don't have to buy at JL if I don't want to .

I look forward to JL Xmas adverts every year but this one left me cold. Bring back 2011 and 12 I say!

I like this one better than last years, my favourite one is still the little boy waiting for Xmas though (2011)

I cant get sucked in by the smaltzy emotion of the ad as I cant get past the cynicism of a penguin toy that costs £95. Seriously? Its bound to be a bestseller this Xmas, no wonder people have no money if they're willing to waste that amount on a soft toy.

I have no idea why I just cried watching that ad. I am a soft touch, but it really shouldn't have had the effect it did.

That kid was very good in the part though.

What!!
£95 for a stuffed penguin
That reminds me I saw an ad for not on the high street last night.
Mmm come and buy something tat for £100.
Bizzarre I cant for the life of me recall what the advert was even about

I'd be crying with laughter if someone was draft enough to spend 95 quid on a stuffed toy. JL really are desperate to separate the gullible from their spondulicks this 'festive' season.