To cry at the new John Lewis Christmas ad, again?

[Lambzig]

Last years bear and hare left me cold, but this years penguin one had me sobbing. I may be hormonal.

My mums friend thought the drum playing cadburys gorilla was real. She also thought those disposable bbqs came with food included because there was a picture on the front. Even though you got them sat outside petrol stations

It feels like an anticlimax having watched it. Like when they pull the mask off on scooby doo and it's Daphne's great uncle Wilfred

I thought the penguin may have been real but inserted into the footage by computer, apart from the close ups which were clearly CGI. I never thought they had a penguin following a small boy about.

Didn't do it for me, I'm afraid.

My Dad thought Shrek was real.

Haha! squoosh!

Awww, it was the real scruffed up penguin toy that got me! Shed a little tear.
I rate it as better than the snowmen, but not quite so good as the Smiths present giving one.

I blubbed. Only a little bit but that's not like me at ALL.

Yes it was the scruffy penguin that got me! Possibly because my DS is inseparable from his own toy killer whale.

Dear god it was crap. Firstly, all the advice is you shouldn't buy pets at Christmas, and secondly, his penguin was lonely so he bought him a mate? Really, JL, that's the message you want to send?

What's that word for when a CGI person looks/moves quite a lot like a real person but is just a little bit off, and it's deeply unsettling? This was the penguin version of that.

I was fine until they showed it was a stuffed toy, then I cried a little

I know that - but you're telling me a child is going to get that?

I'm kind of enjoying that I don't get it this year. Now I can see why my family thought I was so weird when I sobbed at last years one and the two before that!

I loved it, very sweet but I didn't cry. I'm a really hard bitch aren't I?

I can't be the only one who thinks this years ad is shite. No magic, no warm Christmas feeling and barely any snow. Just a child and a bloody penguin...rubbish.

Cute, but not moving. I'm glad. I won't have to 'study the Radio Times' every time it comes on

I thought it was an imaginary penguin friend.

The uncanny valley,Gerund.

But surely the boy would have opened his present and said, "What the fuck do I want this shit for, when I've got a real penguin standing over there?"

He probably imagines the new toy to be real, like the toy he already has.

Perhaps someone slipped an acid tab into his school milk?

I think they do do that, actually. They don't notice how small the portions are for the free school lunch then.

My heart must be made of stone because this didn't do it for me at all. I think it's rubbish. They probably spent lots of money making it. What a waste.