To cry at the new John Lewis Christmas ad, again?

[Lambzig]

Last years bear and hare left me cold, but this years penguin one had me sobbing. I may be hormonal.

[OttiliaVonBCup]

Not all that good because I do cry but never buy the presents!

[ghostyslovesheep]

The Daily Mash stole my joke

[ArcheryAnnie]

The mug in a tin is cute, though, and big enough for soup. And a fiver, which could be worse.

[Damsili]

Clearly he should have encouraged his soft toy to join a soft toy dating agency. The stuffed penguin could then achieve friendship and possible romance on equal and consensual terms.

It's important children bear in mind sex-trafficking and prostitution when increasing their toy collection.

[ExitPursuedByABear]

Well I cry at anything, but that doesn't really do it for me.

Or maybe I am all cried out.......

[trufflesnout]

Leaked a bit at the end. Blamed it on my period. Watched again. Blubbed immediately. Blaming it on my period.

I'm usually a stone hearted witch I promise

[trufflesnout]

Oh God no one misconstrue the words leak and period in my post. EYE LEAKAGE.

[sashh]

Bloody hell that was depressing.

Child feels so ignored that his only friend is a penguin he thinks has come to life.

At the park and on the bus his mum ignores him to talk to older sister, he even has to eat on his own and no one notices he isn't actually eating.

He is so desperate for a friend he buys a second penguin and appears to have no presents for himself.

Parents and older sister look to have been having breakfast without him on Christmas day.

[TakeMeUpTheNorthMountain]

I'm knocked up here so I cried like a fountain.. I make no apologies. . Except to the customer I had to hang up on because I couldn't breathe with a nose full of snot and a mouth full of fish finger sandwich....

[TheFairyCaravan]

I've got PMT, I'm crying buckets!

I'm glad they didn't do it last year DH spent Christmas with the penguins in the Falkands. I wouldn't have coped with it.

[KERALA1]

The little boy getting the presents for the parents just kills me every time esp as he is identical to my little nephew

[Suddengeekgirl]

I might have just bought a couple of penguins for the dcs

I'll probably return them once I become a cold hearted cow again.

[tiggydiggydee]

I cried..its lovely!

[Bue]

DH's immediate reaction: "so it's an arranged marriage for penguins then?" The mother also appears extremely concerned that the boy hasn't grown out of this sort of behaviour yet. Come January, it's off to the child psychologist!

It is sweet. Probably my second-fave of all time, but a distant second to 2011 Gift Boy. I think JL are victims of their own success with that one.

[Mulligrubs]

I'm normally a sucker for this kind of thing, but this one didn't make me cry. It was cute, don't get me wrong and I love the song (Tom Odell is fantastic) but it didn't get me to cry. I am disappointed in myself!

[WalkingThePlank]

YABU to cry at this manipulative tripe, year after year.

I am baffled as to why so many women are sucked in by this marketing. To be honest I don't believe people are really crying at this advert but I can't think why they would pretend.

As I said, baffled.

[AimlesslyPurposeful]

It's cute but I'm not welling up here.

We have a tradition of going to London Zoo on the 2nd of January every year and I'm looking forward to seeing the penguins again thanks to the ad. Although I suppose that's not the point of the ad is it - I'm meant to want to go to JL not the Zoo.

[Smilesandpiles]

If anyone asks what mumsnet is, it's this thread.

You can start off with a cute Christmas story which is blown totally out of proportion with acusation of sex trafficing, mail order brides, child neglect and a stuffed toy taking up a seat on the bus.

ONLY mumsnet can twist a cute story into all that.

[TakeMeUpTheNorthMountain]

Yeah WalkingThePlank women are stupid arent they...

[matrix11]

Just thought I would buy one of each small penguin, for my two girls, as we missed out on the bear and the hare last year they have sold out but they are already on eBay for £54

[diddl]

What a load of bollocks!

[ColdTeaAgain]

People cry for the same reason they do when watching a film or reading a book. For what it's worth, this advert will make no difference to what I spend in JL and I won't be buying an overpriced penguin. Just because it brought a tear to my eye, doesn't mean I'm going to start uncontrollably throwing money at their tills

[Lambzig]

Lord, do I wish I hadn't started this thread.

[morningtoncrescent62]

Well, I usually incline towards the soppy and sentimental but this one did nothing for me. Would a young child really imagine that his best friend penguin was gazing longingly at kissing couples? Mine at that age went 'yeuchh' at the mere idea. It didn't appeal to me in the least.

[slithytove]

Upon watching the ad, it never occurred to me that the penguins were merchandise. I've only just realised the bear and the hare were.