To cry at the new John Lewis Christmas ad, again?

[Lambzig]

Last years bear and hare left me cold, but this years penguin one had me sobbing. I may be hormonal.

Was thinking oh this is a poor effort John Lewis this year. Then then penguins turned into cuddly toys. Welled up like a right tit.

Damn you JL!

I cried when I saw the price of the stuffed penguin they are selling in store.

I watched it and cried.

I am now crying again reading this thread. I didn't really get overwhelmed by last years one but this one makes me much too over emotional. I think it's probably because DS and DD both have very special teddy bears and as they're 9 and nearly 11 now they won't stay as special for much longer and it makes me want to keep them just how they are for a bit longer. Like things when DS asked me to knit a sleeping bag for his bear when they went to Beaver camp together.

And at the end the penguin is all scruffy and loved and

I may need to get me a Monty the Penguin....

But the penguin isn't a pet - it's a toy.

I know that - but you're telling me a child is going to get that?

Well, the stuffed toy at the end is a bit of a giveaway.

For the boy the penguin is real. He undoubtably knows his penguin is a soft toy but it doesn't stop him being real. Like in the Velveteen Rabbit where only toys who have been properly loved are real.

I will have to watch it later with DS and DD and see whether they indulge my emotional state or whether they tell me I am daft

I think they do do that, actually. They don't notice how small the portions are for the free school lunch then

miranda! a knitted sleeping bag!

I could get a mug in a tin

Medium Monty

Although not a huge one as that is £95

It's ok, previous have been better.

Btw, where's the Mumsnet outrage at such a young boy travelling on a bus in the dark, with just his imaginary penguin for company?

His mum is on the seat next to them

It's so lovely. I wonder how many little Children will want a penguin toy his year!
Such clever marketing and yet I sobbed when I watched it!

Just to really pull at your heart strings, KatoPotato he liked stroking his bear's tail and so I had to knit the sleeping bag with a specially constructed hole so bear could be in the sleeping bag and tail was available

Was that his Mum sitting across the aisle Isabella?

In that case, she should have seen to it that the imaginary penguin didn't hog its own seat

how nice

he bought a girl for his mate

and of course she is willing right away

hideous

That's it - uncanny valley of the penguins! Thank you TillHammer

Penguin prostitution

That's what's wrong with this country

For research purposes I've just watched all the JL ads since 2011. The boy with the present is definitely the best.

I'm off to get a life now.

I sat through it with this face until the end when you saw the toys!

Sweet but I didn't well up.

www.thedailymash.co.uk/news/arts-entertainment/john-lewis-advert-condones-penguin-sex-trafficking-2014110692534

Of course turn360 - penguin prostitution at its best - brought to you all the way from the Antarctic. *(How do you know the main penguin is male - or did you just assume?)

I hated the advert with the boy and his present. When I first saw it, I honestly thought it was an advert for the NsPCC or Barnardos or similar. The boy looked miserable,and the parents seemed to be ignoring him,or irritated with him throughout.
I was expecting a message along the lines of 'The best gift you can give your children this Christmas,is your time/attention. And was very surprised when it turned out to be a John Lewis advert.

Aes It's called Monty.

he bought a girl for his mate

How do you know the mate is female?

And the trafficked penguin is called Mabel. But those names might just indicate their gender expression, not their gender or their sex, you bigots!