Would it kill people to refer to these as 'Western, liberal democratic' values? It would stick in their jingoistic, parochial throats, though. Wouldn't it?
MrsTerryPratchett, yes, exactly. And can you imagine shiny-faced Cameron saying 'liberal'? It might choke him.
Horribly, values that I agree are liberal (and that's a good thing) are being made to sound, by the use of the word 'British' and the way he's using it, like illiberal, narrow-mindedly jingoistic values.