Def saying 'no' (or lack of it).
A little girl I know is lovely, but never hears the word 'no'. I only see her occasionally, and I feel sad each time as she's creeping along the 'spoilt' path, purely because she gets the best of everything, lots and lots of it and is never told no. Soon I fear she will be a spoiled brat, but it will be entirely friends/family's fault. At christmas she got something like 30 presents, she often has so much for birthday or Christmas that she's opening presents days in advance, so even the big day is spoilt for her, it is no longer 'the big day' but a long drawn out gimme gimme time.
She barely looks at what she has (but always has 1 eye on what other people have). She goes to so many parties that they are a chore for her. (She tantrums that she doesn't want to go, but I'm sure she enjoys herself when there) WHen I was a kid they were a rare and real treat. I feel sorry for her that even the fun of a friend's birthday party is no longer fun. She's only 4!
But she is really lovely sweet darling girl, but like I say, every time I see her, I feel it's a shame. If she asks for something, she is usually told yes, if mum tries to say no, she hits or kicks her mum. She'll get a slap, then mum will feel guilty for hitting her and usually get it anyway. sigh.
Disagree with it being a sign of spoiltness with a young child getting 'older' things like iPods sooner. I have a 12 year old, 11 year old and 8 year old. The 8 year old idolises his 12 year old brother, and they play together a lot, inc. iPod games, he has for ages been desperate for his own iPod. Due to age we have resisted a long time, but for his 9th birthday, he will get the iPod. I'm sure a lot of parents in his class will be judge and thinks it's spoilt that such a young child has such an expensive present.
OTOH, for his 8th birthday, his friend bought him a lego 'cars' set. My 3 year old dd is into 'Cars'. My 8 yr old thought it was a bit babyish, but v. politely and cheerfully I hasten to add said thank you and they had fun building it together. If a kid has older siblings, or indeed none or younger ones will likely affect his tastes and likes.