I've just seen an advert for Tenna Lady Panty Liners. The woman featured in the add is a very glam woman, who looks to be in her early 30s, who keeps saying "oops", which I assume is a little euphemism for involuntary incontenence.
Am I just being naive about the extent of this problem among women under the age of 80, or is it just because they don't want to feature an 80+ year old woman in their advert?