The whole concept of a 'walk of shame' is woman-hating because it just doesn't apply to men. Men aren't encouraged to feel ashamed if they've had a one night stand. They're encouraged to feel pleased with themselves. It bolsters their masculinity. How many men, in truth, would make their way home after a one night stand looking humiliated, ashamed, embarrassed, unhappy (as the women in the ad do)? How many men would be marked out as 'shamed' so obviously by their clothing (as the women in the ad are)? And it's no good saying "well, the stupid women shouldn't go out wearing hardly anything and in ridiculous shoes they can't walk in" because the reason women wear stuff like that is because that's what's required to meet a standard of 'hotness' they never created. The clothes men wear on a night out don't look stupid or embarrassing the following morning and the shoes they wear don't cripple their feet. Men 'stride with pride' when they do the exact same things that the women in the ad have done, and they don't have to have spent a fortune in harvey nicks to do so. They can stride with pride in their reasonably priced top man gear, and if they look a bit dishevelled and hung over they're most likely going to get nods and winks from other men, not creepy, judgemental looks (as the women in the ad are subjected to by the men who pass them: the jogger, the delivery man, the bloke coming out of the tube station).
And what I find really disturbing about this is that these women who are so hi-lariously doing their walk of shame are the ones who'll get told they were asking for it if they're raped, because they were drunk and/or because they were dressed 'provocatively'.
Already there's a spoof of the ad out there (created by a couple of blokes of course) where the captions have been replaced with "a slag isn't just for christmas ... especially a posh slag" 