..to love the harvey nics walk of shame ad

[spiderpig8]

also, thinking about it, the girl in the gold dress looked vulnerable and confused, and the one at the bus stop was crying... without the strapline it would have totally said rohypnol to me.

Totally agree aitch - they all look very upset. Actually the more I look at it, the more I read a 'if you dress like a slut, bad stuff will happen' message in it.

i am amazed that no one in the entire HN mkting dept raised an objection to it.

What makes you think that no one in the entire HN mkting dept raised an objection?

Horrible.
I was quite shocked when I watched it. They look upset, disorientated and very vulnerable so I don't really understand why anyone would enjoy watching that.
It's all a bit sinister and nasty TBH.

i suppose because you would think that immediately someone said 'er, you don't think that these women look traumatised and vulnerable and indeed some of them look like they might have been assaulted?' you'd assume that it would have been listened to. unless you know different, PigletJohn?

They will be talking about the ad and the 'walk of shame' on Woman's Hour some time in the next hour, should be interesting

Personally I think it's a horrid ad!

I suspect that even if they thought that, they either a) wouldn't say anything (I'd imagine jobs in HN marketing department are v highly sought after) for fear of going against the grain or b) would be ignored. I've said I thought our ad campaign was crap when I was fairly senior in a marketing dept but I just got overruled. I was right though

I've just watched it on my computer which helpfully has no sound.

What is its point?

Does it mean dress posh from Harvey Nicks so you don't look like a fat old slag next morning on your way home?

My goodness, Kate Middleton herself walks past at 032!

I love Womans Hour - makes me feel all cosy!
Nothing yet about the ad ...

AitchTwoOHoHoHo

I'd be more inclined to think that people make all kinds of weird decisions, and some opinions are unsuccessful in affecting them.

If the campaign ends up being unsuccessful, then whoever made it will say afterwards "well, as you know, I was never really in favour, but all the advice I got told me to go ahead...."

Whereas if it turns out well, the same person will say "I know you all advised me against it, but as you see, I was right and you were wrong"

life's a bitch.

I also got the impression that the women had been assualted or used.

The angle of the cameras on the non-HN women made it seem more like they were being watched/judged/appearing in a Crimewatch reconstruction. i.e. creepy and suggestive that something awful had/was about to happen to them.

It might have seemed more like 'just a good night out' if they had been with friends all in the same boat (perhaps loudly complaining about how much their feet hurt, and how cold they were). Being alone and distressed... not so much.

I'm not saying that I'd assume that all women I saw alone, dishevelled at that time in the morning had been raped, but we are used to seeing awarness campaigns for sexual assault and that's what this looked like at first.

I wasn't familiar with the phrase 'walk of shame' and so, in the context of my initial impression that the women had been badly used, I found it deeply inappropriate and offensive. Even if they had had a great night, it seems daft to consider it shameful.

The subtext was (I felt) wear our over-priced clothes and you won't get raped/treated badly and have to make your disshevelled way home/to work. Instead you'll meet mr. right (or at least mr. fun) you'll be treated like a princess, have great consensual fun and the full use of his clean shower and facilites to dry and style your hair before breakfast and a taxi home.

From a more general advertising pov I also thought it advertised the need for a good winter coat more than the need of a better party dress.

and lots of virtual hugs for diddl

Horrible and stupid patronising advert. Good job I'm skint and could never afford to shop at HN.

A very strange advert indeed.I thought at the beginning that it was going to be a 'safe sex' advert, or warning young women of the perils of bringe drinking.
Anyway it has got people talking which will make it memorable in a vast sea of the usual gooey Christmas adverts.

I've been avoiding this thread for days because I figured it would be something like this, but I've caved. I think the concept was potentially excellent - why couldn't they have showed a whole bunch of women looking as great as the last one, and turning the idea of the walk of shame on its head? Or the coat idea? The ad they've done is just awful. Really, really sad stuff.

I think the fact that it´s all women alone also-suggesting a one night stand-rather than just stayed over at a friends.

er, well, thanks for that insight PigletJohn.

Honestly, I half expected some sort of public announcement from the Govnt re: dangers of rape throughout the whole ad. It;s rather sinister.

OK, so I have just shown this ad to DD who is 10 and asked her what she thought it was about. She said that it was advertising the dress at the end as being a good one to buy as you won't have to worry about having to pull it down all the time. Nothing sinister there. She also said 'I hate those short clingy dresses' afterwards. I'm with her on that one .

You have a very sensible dd.

ah, the innocence of youth

YABU to love an advert for a shop.