Oh, the whole fuss around childrens' birthdays drives me crackers, but I am willing to buy my child popularity
as, like a couple of others have said, I remember the discomfort of having rather no-frill birthdays. I am hoping to reduce numbers year on year, however, so that we end up with a very select group doing something interesting, rather than the cast of thousands all screaming for a party bag.
Last year, we invited approx 25 children to DS's 4th birthday (nursery, ante-natal group, children of friends) ... so I decided to cut to the chase and buy 25 x Poundland-type toys. I tried very, very hard not to buy plastic crap with millions of pieces, and was reasonably impressed with the cars / fire engines / Hungry Hippo-type games / skipping ropes / talking hairbrushes I was able to pick up.
At the end of the party, DH stood by the door with the tray of wrapped up cake, plus 3 sacks (boy, girl, spare for unexpected younger siblings) of toys. They were unwrapped
as DH refused to let me stress myself out further in the days approaching the party. The kids then were pretty much able to choose and they all seemed happy with their booty.
It was rather unromantic and I saw a few raised eyebrows, but I thought they might one substantial-ish toy, rather than untold amounts of crap.
I'll probably do it differently this year, but it was an intersting trial. I couldn't have made up 25 party bags for a quid each.