Reform MP Sarah Pochin says it ‘drives me mad seeing adverts full of black and Asian people’

[SerendipityJane]

Surely that's what colour TV was invented for ?

https://www.independent.co.uk/tv/news/sarah-pochin-reform-gb-news-advertising-black-asian-video-b2852382.html

I can honestly say I have not heard of a single one but believe what you like. I don't use Facebook or Instagram and have never downloaded a Pod (if that's how they work). It makes no difference to me.

I'm going to leave you to chat amongst yourselves, you chased off anyone who has a difference of opinion. My postings on this thread have mostly been removed by a moderator for presumably causing offence to anyone fragile. So much for impartiality and having a debate

You were not only rude, you behaved like a bully and they were rightly deleted. Go watch GB news where people make a sport out of yelling insults at each other

I think reform are going to do well, not that I want that. I don’t think it’ll be good for politics. However I think cultural issues like this can land with people. I don’t think you need to be racist to roll your eyes at some ads for not being representative- the three generational dinner where each generation is a different race etc. I also think it’s bad framing to say anyone who notices these changes is racist.

I agree!

I don't use Facebook or Instagram and have never downloaded a Pod

same

One of your deleted posts was aimed at me.

I'm very sorry to disappoint you, but I'm not remotely fragile, I don't value your opinion enough to be offended by you, and I didn't report your post.

I presume that someone else must have reported because they felt that you were breaking talk guidelines. Which is fair enough. Personally, I would actually have left your posts to stand as they reflected more on you than on anyone else.

I do watch the news and read newspaper articles so that probably why ive heard of them….

or two of them….i guess the third is similar to the other two

So do I.

You seem to be talking at me and making an argument?

I was answering a post from someone talking about specific proportions that align with those in society. I was explaining why that wont always be the case. I specifically said I dont know the ethnic breakdown of particular urchases of products.

And while you're right as a blanket that people of every ethnicity do x, y, z, there will be statistics galore about differences in different ethnicities purchasing or being more likely to purchase particular products and services.

Im not talking at you, we are having a discussion @soupyspoon.

And while you're right as a blanket that people of every ethnicity do x, y, z, there will be statistics galore about differences in different ethnicities purchasing or being more likely to purchase particular products and services.

Like what?

@Abracadabra12345

If Britain is 80 per cent white, going somewhere which is overwhelmingly of a different ethnicity in your own country is uncomfortable?''

You seem to be forgetting that it is their own country too. Being brown or black does not mean you are not British.

Advertisers are over-representing black people in TV commercials while pensioners and the disabled are being forgotten, research has found.
Channel 4's Mirror on the Industry study discovered that despite diversity in adverts improving, some minorities are rarely featured.
The analysis was carried out by the agency Tapestry which audited the top 500 adverts shown across all stations over two four-week periods.
The study recently found that more than half of commercials featured black people. According to the 2021 census, four per cent of the population of England and Wales is black.
However, the representation of disabled, elderly and pregnant people was lagging behind that for people of colour.
Disabled people were included in just four per cent of the TV adverts studied, despite them making up almost 18 per cent of the population.
Moreover pensioners aged 70 and above featured in only two per cent of the top 500 commercials. Pregnant women were in just 0.1 per cent.

You were talking at me as if you were lecturing me. Mansplaining if you were a man and using stupid emojis shows that, you asking me a question as if I have posited an alternative view.

As to 'like what', the only stupid example I can think of are things like leisure pursuits and activities and products or services around those. I cant remember where I read this although i definitely saw a programme about it separately is that its not common in BME communities to go on country walks for example, or making use of the countryside, going 'out to the countryside' for trips out. So I cant remember exaclty what happened but there was a campaign if you like, not sure thats the exact term, mainly driven by white people who seemed to be concerned that organisations around 'countryside things' werent reaching out or attracting BME communities to enjoy the countryside. I think it caused a bit of low level controvesy because it was another example of BME communities being done to but also making assumptions that it was something they might want to do but couldnt. Theres more nuance than that but I cant remember the detail.

Another example which has truth to it is the very low proportion of black people who use swimming activities and that would include swimming products etc.

Of course being brown or black doesn’t mean you’re not British, but when an area doesn’t reflect the overall population mix that it can look an awful lot like segregation, which I don’t think is ever a good thing.

@CrocusVase

''Of course being brown or black doesn’t mean you’re not British, but when an area doesn’t reflect the overall population mix that it can look an awful lot like segregation, which I don’t think is ever a good thing.''

I have no idea of what you are talking about at this point or how it relates to the fact that this awful Reform woman made a racist comment.

Common sense will tell you that cities are more likely to have a diverse population because people who came to uk recently of a few generations back settled in places where they were more likely to find jobs or had relatives who already lived there. So of course you London for example will have more diversity than rural Scotland. Not everywhere you go needs to reflect the ''overall population mix''.

I cant remember where I read this although i definitely saw a programme about it separately is that its not common in BME communities to go on country walks for example, or making use of the countryside, going 'out to the countryside' for trips out. So I cant remember exaclty what happened but there was a campaign if you like, not sure thats the exact term, mainly driven by white people who seemed to be concerned that organisations around 'countryside things' werent reaching out or attracting BME communities to enjoy the countryside. I think it caused a bit of low level controvesy because it was another example of BME communities being done to but also making assumptions that it was something they might want to do but couldnt. Theres more nuance than that but I cant remember the detail.

Im sure one of the details you can't remember is the money that comes when companies expand their markets. It's advertising. It's all about the money.🤷‍♀️

It is, so they're not going to embark on a massive advertising campaign at a demographic who just isnt interested. That would be massive waste of money.

This was probably about 10 years ago this happened, it was a mixture of government initiatives to expand and empower access to those areas to BME communities but also obviously companies that could make money from new customers if you like

And that isnt one of the details I cant remember, what a strange thing to say.

Thats simply a fact about business.

The job of advertising is to make people interested. Tap that market.🤦‍♀️

I love when they do, as there's then no denying what they are.
I also wish they could actually choke on their vile tongues while making stupid apologies, but hey 🤷🏾‍♀️.

Well I live in an area of the country with vv few non white people and it annoys me. Now it’s been flagged up I hope things change. Like the British gov I feel no one has interest in anywhere except London and possibly other big cities -the rest can go hang.

What annoys you about it exactly? Does the sight of black and brown people offend you for some reason? Why exactly is it important to you that TV adverts should reflect the ethnic diversity of your very non-diverse area?

Does the lack of diversity in your area also annoy you?

It annoys you to see black and brown faces in adverts?

It says that 18% of the population are disabled but only 4% of people in adverts are disabled but how would they know? Plenty of that 18% of disabilities will be not visually obvious. But the colour of someone's skin is obvious so I don't think it's quite comparing like for like.
Personally, I like to see different ethnicities and skin colours in adverts, it feels positive and makes me happy. I'm white and live in a city and I identify as living in a modern country with a racially mixed population.

I think quite a few people are tired of the tickbox now though? It's like all the lifestyle shows. You literally can get your bingo card out. Bake Off, Throwdown, Sewing Bee, Strictly. All flavours represented. It's great from a diversity point of view, but it isn't representative of the population as a whole.