Reform MP Sarah Pochin says it ‘drives me mad seeing adverts full of black and Asian people’

[SerendipityJane]

Surely that's what colour TV was invented for ?

https://www.independent.co.uk/tv/news/sarah-pochin-reform-gb-news-advertising-black-asian-video-b2852382.html

It would be very interesting if true, is it true? AI says this below but then AI sometimes gets things wrong

There is no evidence to suggest that having a Reform MP directly lowers house prices. The relationship between political parties and housing market performance is complex, with factors like election results, specific policies on taxes and development, and overall economic stability playing a much larger role. Reform's housing policies would likely affect property values through changes to leasehold and buy-to-let taxes, but a direct causal link from having an MP to lower prices is not established

@soupyspoon This subject is very personal to you, isn't it

Foreign people in adverts bothered Nigerians so much they banned them. Racist?

What makes you say that? Genuine question. Are you implying there’s some kind of character flaw driving their responses? I don’t see it myself.

Is it? How so?

Me neither but I will wait to find out! Free character analysis on Mumsnet by a random stranger while I chomp on cake on the sofa this afternoon!!

Pochin was complaining about skin colour, not foreigners.

Not sure how you can link this to Pochins comments unless you think black and Asian actors are automatically foreign.

British people who have a different skin colour is very normal in this country.

How do people from outside the M25 cope when they visit London?

My great uncle visited London in the 1920s as a tourist from Northern Ireland to see his sisters and in a postcard home to his parents, his complaint was that the air was full of dust and soot. It's no longer thankfully called the big smoke because of Ulez and the clean air act.

https://www.bbc.co.uk/news/world-africa-62717066

Of course the ad is doing a good job. It's selling a product not an ethnicity.

Like when there were all those racists complained about the Sainsbury's ad a few years ago. I saw and related to the family traditions aspect of Christmas, racists just went mad because the family was black.

As for people being confused at seeing white people IRL, catch yerself on.😂😂😂

I think you're reading into my post things that arent there. Im talking factually about human psychology of what we see, what we think we see and how advertisers use that to sell us things

So of course they are selling a product thats the point and the point is to use as many different groups as they can because then there is a wider buy in to the product. They're not stupid. Thats why I said the whole point of the advert is that you are noticed, you see yourself there, black, white, asian, ME, young, old, male female. They want as many buy ins as possible. But equally they want to still ensure they tailor their ad to the people who are likely to buy stuff from them. You dont see many adverts focused on women doing the DIY because although we do do DiY, its not as much as men do, we dont buy or are attracted to buy power tools. The psychology of advertising is hugely interesting.

And Im not sure what the emojis and 'catch yourself on' is meant to mean? Im talking about how a society does or doesnt see itself or someone outside of that society seeing itself. When I travel, which we do a lot, Im very keen and interested to see the local and national psyche and demographics, how do they function, who is included.

An example of this which is quite striking is that there was a programme recently with Eva Longaria going around Spain. While in Madrid she focused on the 'latin American' area of Madrid, talking about ex pats from latin America. The reason that is interesting is that we know the city very well and the latin American area she focused on was the very well to do one, there are other latin American sections of the city which are rough as guts, not so fancy, down at heel. Those are not the people represented on that programme. If you visited Madrid and walked around the city the obvious latin American demographics you would see are not the well heeled ones she was showing on the programme.

So if you didnt know the UK, you would think the UK had a huge BME population when in fact we dont. Call it confusion, call it any word you like which doesnt make you laugh but thats what Im talking about.

So if you didnt know the UK, you would think the UK had a huge BME population when in fact we dont. Call it confusion, call it any word you like which doesnt make you laugh but thats what Im talking about.

But only if you exclusively watched adverts and nothing else, which is not happening.

Who did it bother? It tends to only bother white people. It weren’t a brown person who decided it , I bet.

She wasn’t “observing ethnicity” though. She was articulating how much it offends her.

Well I never have!

Glad Reform are showing their true, racist colours. People will still vote for them though, racism brought to you by the genius behind Brexit

My DIL and her dark skinned black friends often ‘joke’ / comment that the black women in the adverts are usually light skinned, and mixed race with European features.
And that dark skinned black men are almost always paired with white women and cute mixed race children.
They find it unpalatable and can confirm that colourism is alive and well in not only their own community, but more widely on TV.

I went to see the film After the Event last week- it is set at Yale University just outside New York, and one of the most noticeable aspects for me was that many of the students seem to be of Chinese descent. I take it that's how it really is there, which is interesting. Or did the fim makers decide to make a point? Thing is, you just don't know if what you are seeing on screen these days is reality or representation.

Not coming back @SerendipityJane ?

You might be right but that doesnt negate my statement that many people were obviously bothered. And enough to make significant changes.

Either for political purposes (with a small p) or for monetary purposes (with a big M)

No.I don't really watch tv with adverts, but as a white person who grew up in London in a racially diverse area, I welcome better representation. I've never understood why adverts and tv programmes were so full of white people

Why do you think this? I have had plenty of conversations with black colleagues and friends about representation and they believe (with varying degrees of passion) in its importance.

I think Peter Cardwell is terrific. So calm but made the point, subtly.

@NeelyOHaraagree. For those who still watch TV ads, it has been noticeable for over a decade that nearly every family represented are depicted as mixed race. It is simply not proportional representation of the country as a whole. Everything is so London centric. Thats what pisses people off where I live.

I don't think she said anything wrong in the slightest