Does anyone know any mum influencers?

[SneakyLilNameChange]

There are sooo many now, I follow a few, attending premieres, being gifted all sorts. I wondered if anyone knows any- school mums, friends, acquaintances and what they're like? (Dont have to specify who!). Are they always on their phones? Do they seem happy? I cant imagine documenting all my life it's exhausting enough just living it!

A school mum is quite a large influencer. She is not in either DC's year but I know her to say hi to. She has a child in a friends class and she has been absolutely awful to her.

Yes that's the one. Interesting!

Not really a true influence as she only has 2000 followers on an account t she’s been influencing from for 5 years. Shes a self declared influencer. We went to school together and she always had the flare for dramatics and being self absorbed.

I can’t not watch her instagram, it’s so cringe but addictive! She’s forever tagging big stars like Molly mae as if they’re besties. Her house is full of tat as she does home bargain hauls weekly.

the best/ worst thing though is she tries to hype up how ma y interactions she gets. She’ll often put votes on such as “shall I start a pod cast” then there’ll be a 75% yes and 25% no result and she’ll say something like “one person said no and hundreds said yes so it’s happening!” Girl that’s no how percentages work.

speaking of said podcast, she’s claiming her USP is going to be raw parenting and marriage chat as no one does that! Which I think is the USP claimed by every parenting pod cast?

bless her, I think she’s lonely and desperate for attention. When she first started the account it had a name such as “that military wife” or something similar and she gained a few thousand more followers than she does have no, talking about life as a military wife. Problem was, eventually people realised/found out she was “only” a military girlfriend for someone in the reserves. And apparently the military spouse side of social media are quite protective and adament about only referring to yourself as a military wife/spouse when you are actually married, or at least living together. Or you know, the guy has actually passed basic training (he’d only just signed up when her account was launched) and she’d tried to bullshit her life a bit for clout. Man when I tell you she got taken down SEVERAL pegs!

she lives in Scotland now with her husband (since left the military) and 2 kids, she’s had several failed businesses too. I feel quite sad for her but she appears very happy (except about her weight, she’s forever posting pics of her in bikini from when we were at school 16 years ago)

Yeah I think you are right. I suppose I don't mind influencers who happen to be mothers (and feature their children but faces obscured) but the children aren't the main draw. I can't stand ones who use their kids to make money.

Influencers don't actually influence anyone except the gullible. I do know , few folk who think they're real life 'influencers' and one particularly annoying person who labelled herself an 'uninfluencer'. It's all quite sad.

This was my experience too! She was also a massive show off so found perfect career.

Wrote.a post upthread about it

i know one, a former neighbour. Extremely narcissistic. Roundly disliked by those who know her in real life. She’s done some terrible things.

Yes, this is what the one I know is more like. She does review child-related products though.

She is not a victim. She has shared this information online and is now complaining that people know this information. As I said originally I can imagine receiving the letter wasn’t nice and I’m not defending that. These influencers are so quick to shout ‘troll’ and ‘they’re jealous’ and ‘no one’s going to stop me’. Don’t complain then, just hope and pray that someone completely unhinged doesn’t ever use all of this freely given information for some terrible reason.

Exploiting children and posting pics of your family life on Instagram are not the same thing. Obviously depends on your content as I'm sure there are some who don't always post appropriately but that is the case with everything in life. Doesn't mean it shouldn't happen at all and that it is fundamentally wrong.

Children can't consent to having their images and personal information shared with thousands of strangers, so I disagree with you.

I think it is fundamentally wrong. Children have no concept of, nor ability to fully understand, the full implications of their pictures and information being online. Many adults don't even fully grasp all the ramifications. It's so wrong.

I feel quite strongly that it’s wrong. Once you post your child’s picture on the internet it’s there for life. Anyone can print screen and do whatever they want with that image. Send it on to whoever, edit it in whatever way they want, it’s dark. The internet is a creepy place.

I know one who is local and her USP is fashion, but adds in bits and pieces of the dc now and then. She is very economical with the truth and tries very hard to come across as a lot wealthier than what she is. She'll take a photo of herself at the end of a driveway in a very upmarket area and imply it's her house. She has also completely fabricated her job title/role. I do feel sorry for her in a way, she's always been a bit of an attention seeker and suffering from Elevenerife syndrome. She was always trying to get her dc into modelling from birth, but that never panned out. I recognized her on netmums years ago posting about how her dc were all models and she was moving to London as they were in such high demand. I had a good laugh at her posts I must admit.

My neighbour has tens of thousands of followers and likes to come across as a mum influencer. She forgot to tell everyone her children are on a child protection register because of her dreadful choice in men.

One of my neighbours is, she often comes across as very stand-offish. I would say she keeps to herself from a neighbourly point of view, but yet I know her kids names and birthdays from information put online. Such a violation of their privacy. I think the saddest thing I saw, was an extravagant teddy bears picnic set up on the front lawn, children marched out in matching outfits, photos and videos being taken of them. Then the picnic was just cleared up and taken away. I'd assume their back garden isn't "instagramable", but I do hope the children actually got to enjoy the picnic. Was all for an ad. I also hope some of the money made from the ad is actually being put away for the children's futures, as they are often the ones who are earning it.

This is who we know. She's absolutely vile. Online and off.

Yes, relations! Most boring people I’ve ever met but hey, they look good on camera!!!!!

I think you can post about family life.
I object to the ones who share lots of details about their children, includes illnesses, special needs, tantrums, toilet habits. It just seems a huge safeguarding red flag to me. Not to mention a huge violation of that child's privacy.
I also object to the ones who do ads especially for stuff people really don't need and could actually be preying on vulnerable new mothers (when you are sleep deprived you will buy anything!).

Yes I know a minor one. Self absorbed, makes a drama out of everything, always everything is stressful and never known children so constantly being sick. The children seem to spend more time curled up on the settee than at school. Strangely never ill at the weekend or when on holiday! Walks round with her friend wearing matching dry robes but never goes near a swimming pool.

Yes I do - a parent at a school I worked in. Her kids were constantly “off sick” when in fact they’d been on PR adventures. Terrible that their kids were missing an education to go and have a camera shoved in their face for a few hours AND not be able to tell their friends about it when they came back to school. Really did feel sorry for them.

I don't know any personally but I do scroll along on IG and that makes me tired. Some of the accounts didn't start like that, they were amusing and interesting and then bit by bit they changed. Now it's all ads and high energy reels and trying to convince me that they definitely would buy that product even if they weren't being paid to advertise. That part makes me irrationally angry because I feel as though we are being treated as though we are mugs. The energy to keep the posts flowing can come across as desperate, especially the "let me tell you about me" (for the zillionth time) ones. I just couldn't be a arsed but then again I've no idea it's worth to them so maybe I might just fling a load of rose petals in my bath and light 45 candles whilst waddling around in My best candlewick dressing gow n.

Most of the mums on the school run seem to think they’re influencers in their delusional heads

You sound friendly!

I’ve never come across this. Care to explain?