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Original poster

Does anyone know any mum influencers?

204 replies

SneakyLilNameChange · 12/12/2024 12:26

There are sooo many now, I follow a few, attending premieres, being gifted all sorts. I wondered if anyone knows any- school mums, friends, acquaintances and what they're like? (Dont have to specify who!). Are they always on their phones? Do they seem happy? I cant imagine documenting all my life it's exhausting enough just living it!

OP posts:
CooksDryMeasure · 12/12/2024 13:39

I know one vaguely, she has 80k followers. If you live locally to her you know where her kids go to school, play sports etc. it’s weird for me, and I wonder now her eldest is at secondary how that will pan out. She’s very quiet in real life.

Babbitbaddit · 12/12/2024 13:40

One of the village mums is one. She’s very very glam on insta but look a lot more tired in real life. She’s great with her kids whenever I see her with them and the influencer gig has really changed their family’s financial position, good for her!

loropianalover · 12/12/2024 13:44

I know one - just checked & she has 110k on TikTok - and must say she is lovely. She has 3 kids and works full time in banking, and then does outfits/get ready with me/styling on TikTok. Mostly work and lounge clothes, skincare, and clothes for kids.

She has affiliate links up on her stories all the time and has done a few TikTok shop lives. I watch her all the time 🤣 she’s mentioned before that she makes enough online monthly to cover their rent and bills, so I’d estimate about €1800. Not too shabby!

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Startinganew32 · 12/12/2024 13:51

My BIL’s sister runs a business and was approached by one very famous one (since disgraced, I’m sure you know who). She asked for a freebie - an incredibly expensive ongoing service in return for later promoting the business after she had finished using the service. Well the promotion never happened and apparently it’s all fake and bullshit and her kids would turn up to a party for a photo op and then leave 10 minutes later and stuff like that. She sounded horrendous and not surprised she was exposed for being horrible.

anxioussister · 12/12/2024 14:04

Yes! She’s very successful - never shares her children’s faces - is a font of excellent info about local events and family friendly activities.

her online persona is definitely more ‘out there’ than her IRL one. I can imagine thinking she was too much if I didn’t know her in person. She doesn’t have a regular job as well so she does all her content stuff during school hours. Is a very present friend.

Is very generous with all her freebies - and is genuinely delightful. I wouldn’t want her activity schedule - it sounds exhausting - but I love her!

ohdannyboy · 12/12/2024 14:07

I know 'honest mum' all very false to me - shes does spots on morning tv as being an 'authority' on children - comes across very wooden.

devilspawn · 12/12/2024 14:09

I run a business where a lot of my clients are influencers. Not just mum influencers, but all types. Most I think was over 1m (genuine) followers, most are 100k-400k.

The mum influencers I've met are all genuinely lovely, really nice people.

And I meet a lot of not very nice people 😂

Oaoejvr · 12/12/2024 14:10

I do; it takes a lot more time to film and edit things than I’d ever realised; she works as much as I do but different hours. I don’t see her on her phone any more than any other mum in all fairness, I suspect there’s more filming on days out then I necessarily do but it allows her to be at home with her kids more than my job does so I suspect she’s still getting more time with her kids even taking the time out that she films. I am interested to see what happens as her child gets older though and how you carry it on when they’re no longer “cute”

CremeEggThief · 12/12/2024 14:12

Nope and I'm glad.

Oaoejvr · 12/12/2024 14:12

ohdannyboy · 12/12/2024 14:07

I know 'honest mum' all very false to me - shes does spots on morning tv as being an 'authority' on children - comes across very wooden.

Oh really? I follow her and really like her so I’m surprised at that

Cerealkiller4U · 12/12/2024 14:13

ssd · 12/12/2024 12:50

Jesus no and I'd avoid them if i did

This! I’d be running in the opposite direction

BasketElf · 12/12/2024 14:13

One of the playground Mums makes her living by pimping out her daughters on instagram. It's revolting. She's a nasty woman in real life too. Bitches about everyone but then her "friends" bitch about get behind her back.

I avoid her. Luckily her 3 girls are not in my DDs school years so it's easy enough to do so (until she videos school sports day then posts it online etc).

Half the time I'm just as annoyed with the school - which does nothing to her videoing other kids.

n3f5 · 12/12/2024 14:14

I know one mum who does a style/photography type blog/instagram

GrumpyMuleFan · 12/12/2024 14:16

There’s one who lives near me - in countryside near my village. I know her a bit IRL and she seems ok but talks about herself a lot and takes it all very seriously. Her thing is home-making skills in the country-side but the disparity between what she posts and how she lives is quite honestly, hysterically funny. She has several Nick-names - Margot Leadbetter and Hyacinth Bucket.

Frontroomroomjungle · 12/12/2024 14:18

I do, in passing. Got talking to her at a kids birthday party. She's home/garden/lifestyle oriented, but I unfollowed when she shared something a bit too intimate.

Sunseaandsand1 · 12/12/2024 14:37

Yes, i know one with 150,000 followers. I’ve known her for about ten years, since before she started her account. She’s kind, fun & absolutely puts her family first. Her account has enabled her to give her family all sorts of opportunities they wouldn’t have had otherwise. She hasn’t changed in this time & I really respect the way she balances her family life with her public profile. All power to her!

aperolspritzbasicbitch · 12/12/2024 14:42

CooksDryMeasure · 12/12/2024 13:39

I know one vaguely, she has 80k followers. If you live locally to her you know where her kids go to school, play sports etc. it’s weird for me, and I wonder now her eldest is at secondary how that will pan out. She’s very quiet in real life.

Oooh, I wonder if it's the same one I vaguely know.

3 boys?

TheKoalaWhoCould · 12/12/2024 14:43

I know one and I’m sorry to say she’s dreadful. I know her through a friend of a friend, and have recently had some dealings with her professionally. She got very snotty with me when I said she couldn’t film content at my work. In a hospital. She seems to actively dislike her children IRL and spends most of her time in person trying to get people to babysit for her, or crowing about how she’s palmed them off on her ex or boyfriend. It’s a shame because they’re very sweet little boys.

aperolspritzbasicbitch · 12/12/2024 14:46

There are two with 80-100k followers in my town, but no one BIG time.

I honestly can't see the appeal in sharing your children with that many people, and wish some laws would hurry up and come in to it because, let's face it, it's exploitation.

CooksDryMeasure · 12/12/2024 14:51

aperolspritzbasicbitch · 12/12/2024 14:42

Oooh, I wonder if it's the same one I vaguely know.

3 boys?

Show quote history

Yes, 3 boys… I’m in the SW. if it is the same one, who is the other one in town?! Passed me by!

Tubetrain · 12/12/2024 14:52

If everyone ignored them, there wouldn't be any and the world would be a better place......

aperolspritzbasicbitch · 12/12/2024 14:57

@CooksDryMeasure assuming we are talking about the same person - the other one is followed by her, she actually has 95k followers and a blue tick 🤣
Double L initials.

NantesElephant · 12/12/2024 14:58

Yes, she’s my friend’s daughter so I knew her as a child, way before she became an influencer. I dislike the superficial influencer culture, but she’s a genuinely nice person. More down to earth than you might imagine. Quite like her Mum, who is pleased / bemused by the way her daughter makes a living.

RampantIvy · 12/12/2024 15:02

ssd · 12/12/2024 12:50

Jesus no and I'd avoid them if i did

Me too.

I'm sorry but the term "influencer" just makes me think "vacuous airhead"

I don't want or need advice from "influencers"

If I want advice I will post on here, ask friends/family, Google or talk to a professional.

Dontlletmedownbruce · 12/12/2024 15:16

I was on friendly terms with a neighbour who had a normal office job, we hung out a lot on our maternity leave. It was only by chance another neighbour mentioned that she had some sort of blog, she never mentioned it to me. Turns out she is a successful influencer, I'm very anti SM so I suspect I expressed my views to her early on and she knew it wouldn't go down well. She moved away and we lost touch but I thought she was lovely and down to earth. She got lucky as her DH sold his tech company and made a huge figure so she was able to become a SAHM and this is when it really took off. I occasionally snoop at her stuff and she is so full of shit. She describes herself as a yummy mummy and its all fitness and diet stuff, household organising etc. She writes well in fairness. Lots of pics of her and kids going for bike rides or wearing matching PJs. Pics of her posing with a coffee cup looking wistfully out the window in a spotless kitchen. She claims to love raw veggies and shows off her kids lunch boxes of homemade unprocessed food. Makes me laugh because one time my DS stayed for dinner at hers and she gave him sausages and waffles. They got domino's quite regularly too. I dont think she is a liar, she did have a big lifestyle change when starting the blog but the smugness is stomach turning. She is still friendly, I met her recently and she chatted for a minute and someone else who saw us (at a kids match) asked me how did I know the influencer, she is well known apparently and won lots of awards. Good for her but I'm glad she wasn't my friend as I couldn't be dealing with that.