Iceland to sell hot cross buns without the cross

[xsquared]

...and replace them with a tick.

1/5 of customers who completed a survey said they didn't want to see the cross as the religious symbol for Good Friday.

That means 4/5 either do or don't care.

I'm not offended, just amused by the daftness of it. Somehow Hot Tick Buns doesn't sound so appealing especially when you associate tick with Lyme's disease!

Exactly that!

I'm more upset they contain palm oil and are upf so have stopped buying them

They should leave the two intersecting lines but put a diagram on the packet: how to turn your bun round by 45’ to transform it into a Kiss Bun thus X

Honestly, what mischievous loon persuaded them that anyone gazes at the pattern on a HCB and sees it as religious? Is this Russian Troll Farms messing again?

Im not religious but its just another chip away at our identity like not flying the flag in areas, not having crosses in funeral parlours etc

If you are that worried then maybe you should get religious then

They missed a trick and produced X's and O's.

Lots of things would be daft if they existed.
That's probably why they don't.

So just a bun?

They weren't real.

Have they had complaints? Does anyone actually give a shit about the cross?

Iceland are just after some publicity.

Genius. You should pitch this to Iceland, Aldi etc…

I reckon Iceland would go for it after the fake tickgate.

SirChenjins · Today 08:11

A homage to the new religion of Nike?

The ancient religion, she was the Greek Goddess of Victory. Winning athletes and armies sacrificed to her.

Then they're just buns. HTH.

See SageRosemary’s post from earlier today at 08:51

🤣🤣

Honestly I'm not religious but hot cross buns are traditional British easter food- so I definitely wouldn't be buying them without a cross or a tick.
Suspect this is a marketing ploy for publicity by Iceland - and its worked

FFS

Isn't a naked hot cross bun just a tea cake?

Easter cards and eggs that mustn't show religion,in case it upsets different religions!

Said nobody ever

Well, quite.

It's ridiculous when people assert that cards with chicks/bunnies/flowers instead of religious images are sold to avoid upsetting people from other religions.

Surely they're just a commercial decision to cater to the secular majority of the population who might like to buy chocolate eggs and have a long weekend but don't buy into all the religious mythology.

Shops don't sell these cards to avoid offending minorities. They sell them because they want to maximise their profits.

Oh dear how silly can it be...

Never occurred to me that the cross was even symbolic of THE cross 🫣

Good job they didn't exist then.

Hilarious watching the "national identity" xenophobic dogwhistle comments over something that Iceland's CEO has confirmed was a hoax.

Easter is named after the Germanic goddess of spring, Eostre.

I don't really care about the appearance of a hot cross bun. But this and Nike's 'playful' design of the England flag are actually quite unpleasant.

A hot cross bun has a cross on it, like a bagel has a hole in it. The England flag is red and white, just like France's flag is red, white and blue.

Does any other country feel such cringing embarrassment over the symbols of its heritage? And why are brands so keen to make capital out of this? There's something nasty and deliberately divisive about it.