Clemmie is not under investigation for her standard of clinical care. Misconduct also covers actions in a HCP’s private life that could affect public confidence in her, which is what is happening here.
www.nmc.org.uk/ftp-library/understanding-fitness-to-practise/how-we-determine-seriousness/serious-concerns-based-on-the-need-to-promote-public-confidence-in-nurses-and-midwives/
FWIW I’ve repeatedly said I don’t think she’ll be struck off; I don’t think a tribunal would judge she meets the highest level of seriousness as set out in the guidance.
It does mean that her public persona, including social media presence, is very relevant to proceedings, and I would imagine there have been quite a few discussions over the years about how appropriate quite a lot of her Instagram work was. She even said herself when posting on here years ago that she’d had to take some posts down after complaints.
As a midwife, she isn’t free to say whatever she wants. She HAS to bear in mind her professional standing, how what she says and writes could be interpreted, and any impact it might have on the public, and their confidence in midwives in general. Quite often she promoted things in clinical wear, for example, which is really skating on thin ice. Her book did shake me because in my opinion it was a really uneasy of midwife and influencer mum that wasn’t appropriate.
It’s why those of us who have pointed out that she has never really apologised publicly are saying that. Because the harm remains unaddressed. If the NMC agrees to her resuming social media activity then it’s something she will need to work hard to address. She can’t just go back to how things were, which is what her appearances on her husband’s account suggest she could do. Women in Wigan may not have heard of her (although I believe there is media there) but she won’t be treating them. More local to her though, news travels fast in patient communities as well as midwife ones. At the moment, there’s nothing to counterbalance the original story.
It’s not a case that there’s nothing she can do to turn this around. I hope there is, especially if she ends up back in public view. But she hasn’t done it yet outside her own private work community.