The Ickle Bubba Atom travel system was used for naps on the go in and around London
Is the Ickle Bubba Atom travel system easy to clean?
Yes, the Atom is easy to keep on top of day to day. The fabrics on both the pram and car seat are designed with practicality in mind, with wipe-clean surfaces that handle everyday spills and mess pretty well. The seat covers can also be removed when needed, which makes it easier to give everything a more thorough clean rather than just spot-treating.
Alice found it simple enough to maintain during regular use, especially for small, day-to-day marks rather than deep cleaning. The materials don’t feel overly delicate, so quick wipes after snacks, spills or muddy shoes are usually enough to keep it looking presentable. The changing bag and accessories are also low fuss, with wipeable surfaces that are easy to manage on the go.
Is the Ickle Bubba Atom travel system good value for money?
Yes, Alice felt that the Atom offers very good value for money, particularly considering what’s included in both the 6-piece and 9-piece bundle. One of its biggest strengths is that it uses a lie-flat to seat unit instead of a separate carrycot, so everything is built into one travel system from birth. This helps keep the overall cost down compared to many travel systems, where extra components can quickly push the price up.
For context, many travel systems sit well above this price point once you factor in a pushchair, car seat and accessories. Even the pushchair element of systems like the Cybex Talos S Lux sits at around £580 on its own, before you add a car seat or base, so the Atom stands out as a more budget-friendly option in comparison. The Ickle Bubba Cirrus car seat also comes with an ISOFIX base in the bundle, which adds further value straight out of the box.
At £269 for the 6-piece bundle and £400 for the 9-piece bundle, it feels competitively priced for a complete travel system. The pram apron also helps reduce the need for extras like a separate footmuff, keeping newborns warm and cocooned in the early months.
That said, at this price point you’re not necessarily getting the most premium fabrics or some of the additional features found on higher-end models. For example, the iCandy Orange 4 (around £1,000 for a 9-piece bundle) offers a larger storage basket and a higher maximum weight capacity of 25kg compared to the Atom’s 22kg, along with an integrated ride-on board for older siblings. Additionally, some of the pushchairs from the likes of Bugaboo, Silvercross and Cybex are standalone products with their own features and benefits.
In contrast, the Atom focuses more on lightweight practicality and ease of use rather than those added extras. Alice also found the practical touches useful in day-to-day life, including the changing bag and mat, the cup holder and flexible under-seat storage basket. Overall the Atom is a budget-friendly all-in-one option that takes away the guesswork and cost of having to piece together a full travel system separately.
About the author
Tammy Jacks has over 20 years of experience in the publishing industry, holding key roles such as Managing Editor and Health & Beauty Editor for Woman & Home magazine in South Africa, and Assistant Editor for Living and Loving - a parenting title focused on children's health and development. She has also contributed to various lifestyle publications (including magazines, journals and newspapers) and edited books for fitness influencers and health professionals.
As a researcher and writer, Tammy specialises in children's development, wellbeing and safety, particularly focusing on car seats, having written extensive guides for Mumsnet on rear-facing car seats as well as car seat regulations in the UK.
Her expertise in this area is informed by both professional knowledge and personal experience as a mother. As a keen runner and cyclist Tammy has also reviewed numerous baby travel products with her daughter in tow, including strollers and pushchairs, child bike seats, all-terrain prams and the best running buggies on the market, thus offering valuable insights into safety, comfort, and convenience for families.