About the reviewer
Tina Williams joined Mumsnet as a fresh-faced grad way back in 2013. Little did she know that this fiery bunch of campaigners and entrepreneurs would become her colleagues for the next decade.
After cutting her teeth in digital content with Mumsnet Books, Tina stepped into the role of Head of Reviews in 2017, where she worked with parents and journalists to develop a comprehensive testing system that rigorously reviewed baby essentials. From tried and tested Mumsnet favourites to new product innovations (self-driving pushchair anyone?) Mumsnet Reviews dedicated itself to finding and recommending genuinely good products to parents.
Now as Head of Editorial Content, she’s leading a team of expert writers and editors to develop Mumsnet Swears By, the new home for product reviews and buying advice, where parents test and recommend the products they love.
While she’ll never make the cut for the Mumsnet football team (turns out football is more than enthusiastically running around a field), she is always up for a summertime dip in the local ponds. And if anyone wants to talk to her about the benefits of a dehumidifier and heated drying rack combo for drying laundry, she’s there for it.
About the editor
Poppy O'Neill is a Content Editor at Mumsnet and a mother of two. She researches and reviews the products Mumsnetters swear by, with a particular focus on home essentials, laundry and fans. From a highly-recommended retractable washing line to the best quiet fans money can buy, and Mumsnet's favourite dehumidifier to the steam generator iron that'll cut your ironing time in half, she loves to deep-dive into research and find the very best products on the market.
With an MA in Creative Writing and a PGCert in Lifestyle Journalism, Poppy's written about parenting topics for The Sunday Times, The Guardian, The Mirror and The Sun. She's a best-selling, award-winning author, and her books for children and parents have been translated into 12 languages.
About Mumsnet reviews
All Mumsnet product reviews are written by real parents after weeks of research and testing. We work hard to provide honest and independent advice you can trust. Sometimes, we earn revenue through affiliate (click-to-buy) links in our articles. However, we never allow this to influence our coverage.