Goodbye tired skin! A Mumsnet-approved beauty brand has entered the chat

Whether it’s the sleepless nights, the crack of dawn wake-up calls or the mental load of spinning so many plates, parenting and exhaustion go hand in hand. 

And the tell-tale signs of fatigue are often evident on our faces, with deep bags, dark circles and a complexion that feels decidedly lacklustre.

Tired skin is a common complaint with our Mumsnet community. “Please help me stop looking so tired!” AlwaysRight1985 pleaded in a recent thread. 

“Fed up being told I look tired,” DustyBlueHex shared also. 

For those needing an immediate refresh, delilah’s’ Wake Up range could be just the thing you need. 

All four products are cruelty-free and formulated with plant-based ingredients that are kind to the skin. They're all designed to help make you look rejuvenated and well-rested with a dewy glow and a boost of radiance. Which is certainly needed when we're rocking eye bags so big, they'd barely fit in the overhead storage for a flight…

Created with powerful natural ingredients, each product in the collection works to enhance your complexion and restore your natural glow. From skin tints infused with hyaluronic acid for deep hydration, to lightweight concealers enriched with anti-aging peptides that smooth and firm, these formulas deliver visible results while treating your skin with care.

So much so that our Mumsnetters are already big fans of the brand.

“Delilah has some lovely makeup sets too, and an excellent primer. They also have a good makeup video for mature skin,” mrssmiling said recently.

“Delilah make up is lovely and light. Gives dewy appearance,” willieversleep added.

Plus, with Mother’s Day round the corner, the nourishing products may be a perfect addition to your wish list. Who doesn’t want the gift of a glow-up?

1. Wake Up Radiant Skin Tint, £39

This tint gives the skin a sun-kissed dewy finish and a lightweight coverage filled with radiance and warmth. It’s infused with hyaluronic acid for hydration, as well as niacinamide, which can improve the skin’s texture and reduce redness.

2. Lip Saviour Colour Enhancing Lip Oil, £39

This innovative lip oil has a personalised pigment that can adapt and enhance your natural lip colour, providing a long-lasting tint. Formulated with argan oil, castor seed oil, shea butter and jojoba oil, it feels like a nourishing treat for the lips, and the formula offers shine without any stickiness.

3. Wake Up Radiant Eye Perfector, £28

The skin under our eyes is so delicate, but this gel-like serum hydrates and soothes. It also uses colour theory technology which can correct any under-eye imperfections, and achieve a brighter and more radiant finish.

4. Wake up Radiant Hydrating Skin and Makeup Mist, £34

This product releases an ultra-fine mist that adds an instant boost of radiance to your skin. Think of it like a quick pick-me-up that you can spritz throughout the day. It's made with natural ingredients, including soothing Damask rose and orange Blossom water.

Each product is created with powerful natural ingredients that work to enhance your complexion and restore your natural glow

Why Mumsnet users will love this range

Perfect for busy parents and anyone seeking efficient beauty solutions, these multitasking products are genuine time-savers. 

The eye perfector tackles dark circles using advanced color-correcting pigments that neutralise discoloration, while soothing ingredients ensure a seamless finish that won't settle into fine lines.

The skincare benefits are evident from the first application. The skin tint combines hyaluronic acid and plant-based squalane to lock in moisture and protect the skin barrier. According to customer feedback, a single pump provides ideal coverage for the entire face. The refreshing mist delivers instant hydration, powered by a blend of pomegranate extract, calming Damask rose, and orange blossom water.

These compact, lightweight formulas are ideal for on-the-go touch-ups without ever looking heavy or cakey. 

Plus, the natural ingredients align with delilah's broader commitment to conscious beauty – the brand holds PETA certification for being cruelty-free and avoids animal testing and animal-derived ingredients. The brand has also achieved B Corp Status this year, further demonstrating their dedication to sustainable practices.

Even the packaging reflects this ethos, crafted from materials sourced from well-managed forests and Post Consumer Recycled material, turning recycled plastic back into beautiful packaging while helping preserve woodland spaces for future generations.

What makes the Wake Up range different from traditional makeup?

The Wake Up range offers a fresh approach to beauty, focusing on enhancing natural features rather than covering them up. 

As Rupert Kingston, Creative Director and Co-founder of delilah, explains, "The Wake Up range is all about effortless beauty that enhances, rather than masks, your natural skin. 

“Designed for busy lives, these quick and easy-to-apply formulas deliver instant radiance in seconds. Unlike traditional makeup, which often focuses on colour and coverage, Wake Up is infused with skin-loving ingredients that nourish and revive the complexion. 

“The lightweight formulas blend skincare benefits with sheer, brightening pigments, creating a fresh, radiant, and wide-awake look—with minimal effort."

The range is designed to bridge the gap between skincare and makeup

How do skincare and makeup worth together in these products?

The Wake Up range uniquely bridges the gap between skincare and makeup. According to Kingston, the products are “designed to brighten and illuminate from the moment they are applied, these formulas use clever technology, such as colour-adaptive and light-reflective pigments, to enhance the complexion instantly. 

“At the same time, powerful skincare ingredients work beneath the surface, hydrating, nourishing, and improving skin health over time."

Is the Wake Up range suitable for sensitive skin?

Those with sensitive skin need not worry about using the Wake Up range. 

Kingston confirms, "yes, the Wake Up range is perfect for sensitive skin. Each formula is dermatologically tested to ensure it is gentle and kind to all skin types. 

“The lightweight, breathable textures are enriched with skin-loving ingredients that nourish and hydrate without feeling heavy or clogging pores. Free from common irritants, the range is designed to enhance and brighten the complexion while keeping skin calm, comfortable, and healthy."

Where can I buy delilah’ Wake Up range? 

All four products and other delilah’ products are available to purchase directly from delilahcosmetics.com. First time customers can enjoy 20% off their first purchase, and orders over £45 can enjoy free shipping (otherwise it’s £3.99 for orders under £45).  

You can also find delilah on LOOKFANTASTIC, Fortnum & Mason and Next.

About delilah

First launched in 2014, the cruelty-free brand aims to make incredible products with skin-boosting ingredients. It's easy to wear and packed with plant-based power houses, like vegetable squalene. You can shop the range online, but it's also available at Fortnum & Mason and an array of leading spas and salons across the UK and Europe.

About the author

Kat Romero is a writer and journalist with over a decade’s experience in the industry. Hailing from London, she has become experienced in scouring the market to find the latest and best products and services that are designed to make parents’ lives easier. 

Away from her desk, Kat can be found consuming far too much coffee and spending her weekends with her toddler and partner - soaking up the sights of London and sampling anything new and exciting that has opened up within walking distance.