Someone in my extended family said they were going to the shop run by the Pakistani family, except they shortened it to the p word.
I objected, saying it's racist and she responded that even he calls it that.
He has internalised racism to the extent that he uses the word to others, saying he runs the p shop. But also, he has customers who might not use his shop if he doesn't "go along" with the "joke".
It doesn't make it right, or less racist. It doesn't respect the shopkeeper or his community.
It's similar to when we ignore the man staring at our breasts, or being called "girls", or being called "guys", even when it's just women present, or being passed over for a job because we're women.
We don't complain every time, or even at all for some of us. We get on with it. Because otherwise that's all we would do all day sometimes.
It's still sexist, and every time it happens to me, whether it's a man, woman or my own mother, I feel less about the person saying it.