OMG - I’ve made it to the end. For now.
Although not how peaking was originally intended on here, I also think of change theory and people’s willingness to adopt new ideas. For people not familiar with the description it’s about where people are on a bell curve and who needs to be influenced at different points of a campaign. This is broadly how I see it, though we’re not home & dry yet.
1. Innovators: These are the first individuals to embrace new ideas. Or see what others can’t or won’t. See feminists like Germaine Greer and women not realising how much men hate them.
2. Early Adopters: These individuals are opinion leaders who influence others. They are often sought out for advice and recommendations. The FWR OGs who educated us all.
3. Early Majority: This group adopts new ideas after a bit of observation and deliberation. Those of us who went WTF after Man Friday, Maria M in Hyde Park and Ocado and the AHF posters. And realised that perhaps groups 1 & 2 might not be so mean after all.
The peak, Keira Bell, Maya, the Tavistock, Alison Bailey, JKR, Sharon D and so many more. Not to mention the SC ruling and the end of no debate.
4. Late Majority: This group is more skeptical and risk-averse. They adopt new ideas only after the majority of people have already done so. They are often influenced by social pressure. The current press articles are massively affecting people, who probably haven’t paid close attention before now.
5. Laggards: Allies and resisters. These individuals are the last to adopt new ideas and are often resistant to change/giving up their privileges. And are still having tantrums. Can/will never admit the Emperor is naked.
That’s not to say that I think this war is won. Resistance to the SC remains strong and is deeply embedded within organisations, especially within government and the public sector. Women’s rights are not secured, but Gender Identity as a serious and substantial movement is running out of road.