I want to write to companies and explain why their Pride support concerns me, but I'm tired and time poor so I asked AI to help...
Was pleasantly surprised! Here it is in case anyone wants to borrow bits (bold emphasis is mine):
Dear [Company Name] Team,
I’m writing to respectfully explain why I will not be supporting your brand during your promotion of Pride Month initiatives.
While I fully support the right of all individuals to live free from discrimination and to be treated with dignity, I am increasingly concerned about the direction and tone of some aspects of Pride events and messaging—particularly where these intersect with children and young people.
Many Pride celebrations today include a wide range of participants and themes, from family-friendly inclusivity to overtly adult-oriented content such as kink, fetish displays, and sexualized imagery. I believe brands should be cautious in their endorsement of events where these elements are not clearly separated, especially when the events are presented as suitable for all ages. I’m concerned that this lack of distinction can blur important boundaries and create confusion or discomfort for families.
Moreover, I believe companies should be careful in aligning with activist campaigns that may unintentionally promote contested ideas—such as the medicalisation of gender-questioning children—without acknowledging the growing debate and evidence cautioning against early intervention. Recent policy shifts in the UK, Finland, and Sweden reflect a more evidence-based, cautious approach to youth gender care, favoring psychological support over irreversible medical treatments.
Additionally, I noted the recent UK Supreme Court ruling (in For Women Scotland v. The Scottish Ministers, 2024) which confirmed that, for the purposes of the Gender Representation on Public Boards Act, “woman” must refer to biological sex. This ruling affirms that legal clarity is sometimes necessary where gender identity and biological sex are in tension. I believe this case highlights the need for nuance in conversations around sex and gender, and underscores the risks of uncritically adopting ideological positions in corporate policy.
As a customer, I am disappointed that [Company Name] appears to take a one-sided stance on these complex and contested issues. I believe that brands have a responsibility to foster inclusive values without promoting positions that may compromise child safeguarding or dismiss reasonable concerns about legal and biological realities.
I share this feedback in the hope that your team will consider a more careful and nuanced approach to the causes you support publicly. I’m not motivated by hostility, but by concern for safeguarding, child development, and the need for open, respectful public discourse.
Sincerely,
[Your Name]