I think some celebrities were targeted with t shirts to take images of themselves on social media.
Tilda Swinton has one too.
The dolls element of this is very creepy actually. It portrays some female people as being more fragile, dressable and beautiful than the rest. Also, then conversely plastic, unchangeable, fuckable (shall we post the words of Long Chu about blank eyes etc), needing manipulating, needing care, being unable to say no to inappropriate behaviour, no intelligence, needing decisions made for them and on and on and on. I mean, I can see the similarities with what I read about sissy porn. It is not that hard.
Also there is the child element.
I really don’t think the group who started this campaign thought this through. And these celebrities should have stopped and thought too. Rather than unthinkingly donning on this apparel and announcing to the world that they are unable to see boundary issues with this campaign.