well yes, and that is the problem when academic jargon (cis is one, Othering is another) that when used out of context - and without the correct capitalisation - just muddies the waters.
It's like Hygge. It is one word but it conveys so much more than that one little word. Same as when people use Gammon (i don't like it personally) and so on. White Feminism is a thing, and it is something worth looking at in an academic context.
Using it to spout hate and try to ward off accusations of racism and misogyny is deliberate. Especially in a country which, as pp pointed out, is mostly white because of Geography.