I think this may be partly because a lot of professional cycling teams , even at World Tour Level, have been investing in women’s teams, and the UCI is running ‘female’ tours using the same branding as the Giro and the Tour de France. They get good media coverage and roadside attention, though there is still a way to go.
People have been pointing out to the UCI that this is going to be pretty pointless if the women’s teams were full of second rate or confused ….men.
BTW Ellen van Dijk of Lidl Trek is 30 weeks pregnant and rides 70km of the Tour de France course every day to recce for her team and ITV. Beat that, Veronica.