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Feminism: Sex and gender discussions

Nike choose Dylan Mulvaney to promote womens sportswear range.

470 replies

viques · 07/04/2023 08:33

Do you know what Nike? Forget about “just do it”, as far as I am concerned you can just do one.

OP posts:
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BluebellBlueballs · 08/04/2023 08:53

Ourladycheesusedatum · 08/04/2023 08:52

Yeah pretty much. I dont think it's only DH who can change the rules like this.
I think if any man says it first then we lowly women can continue to use whatever term.
Remember the born in the wrong body shtick we had to use forever, but then mermaids tweeted out that of course no one was born in the wrong body, and then we were allowed to say that. Jeez we've come such a long way.

I think I was born in the wrong universe

RealityFan · 08/04/2023 09:11

As a male watching this, I can only be totally disturbed.

I can't imagine what's going through all your minds as women.

All I can say is that it's my firm belief we're at peak woke intensity.

I know that may be no relief, because it's been so insane for so long.

But the very parodic nature of this, and this moment in time that Dylan is existing in with maximum publicity and appearance, suggests to me that this is the very apex of the curve, apogee of the orbit.

This peak may last some time, but it cannot hold.

Nike are about to get the shock of their lives as women boycott and get their men and friends to boycott.

Once they're hit in the pocket, the grovelling apologies will come.

I also believe we're at peak phenomenon because they youngest consumers are starting to come thru, and they're not kow towing, and existing women will continue to say no in greater and greater numbers.

And as the realities of this movement dawn more and more, companies will soon realise where their profits bread is buttered.

So, I can't prove it, but I'm confident campaigns like this are some of the last ones, the tide is turning.

Boiledbeetle · 08/04/2023 09:56

BluebellBlueballs · 08/04/2023 08:26

I believed we were not allowed to reveal to the long word beginning with A which dare not reveal its name ( on mn)

Jeez they really did a number on us with the censorship on this board

There was also an article in the Times? back end of last year that had a wonderful paragraph that we frequently posted all over the place. Sometimes in really big letters just in case someone had missed the smaller lettered versions.

None of them were deleted. So it's definitely off the naughty list in general discussions.

DeadbeatYoda · 08/04/2023 14:27

Cynical woke washing. They couldn't care less about trans, women's, Children's, human rights.

WhisperingAutistic · 08/04/2023 15:03

"Trans influencer Dylan Mulvaney has broken her silence saying 'it's hard to see the light now' after 'the week I've been having' hitting back at critics in a defiant song after receiving backlash for her Nike bra deal."

www.dailymail.co.uk/news/article-11952025/Trans-influencer-Dylan-Mulvaney-says-hard-light-now.html

Cringe

NotHavingIt · 08/04/2023 15:14

RealityFan · 08/04/2023 09:11

As a male watching this, I can only be totally disturbed.

I can't imagine what's going through all your minds as women.

All I can say is that it's my firm belief we're at peak woke intensity.

I know that may be no relief, because it's been so insane for so long.

But the very parodic nature of this, and this moment in time that Dylan is existing in with maximum publicity and appearance, suggests to me that this is the very apex of the curve, apogee of the orbit.

This peak may last some time, but it cannot hold.

Nike are about to get the shock of their lives as women boycott and get their men and friends to boycott.

Once they're hit in the pocket, the grovelling apologies will come.

I also believe we're at peak phenomenon because they youngest consumers are starting to come thru, and they're not kow towing, and existing women will continue to say no in greater and greater numbers.

And as the realities of this movement dawn more and more, companies will soon realise where their profits bread is buttered.

So, I can't prove it, but I'm confident campaigns like this are some of the last ones, the tide is turning.

I've long thought that trans ideoogy is the absolute apotheosis of identity politics - formed via a combination of late stage american consumer culture and the religion of the 'individual'.

I've always imagined it is going to take a couple of decades for it to reach its crash and burn point; but there will be a gradual and incremental unravelling before we finally reach that point. I suspect there is more dystopian darkness yet to emerge.

Vitriolinsanity · 08/04/2023 17:07

I thought this must be a poorly executed April Fool when I first saw it. You know when you think you're a bit odd because you can't see the funny?

Like other posters it's led me down a rabbit hole where, on surfacing, I am embarrassed I did not know about Nikes attitude to women.

So, easy decision to spend elsewhere. Where do you suppose the financial tipping point is for Nike between the world's women buying for themselves, their kids and often men they know, plus women that run pension and investment funds vs customers like DM?

quiteathome · 08/04/2023 17:41

I prefer my Hoka trainers and my brooks trainers anyway. Nike can just do one.

I am not bothered so much about having a trans person advertising. There should be a market there and a target there as well

But I am insulted by this parody of being a woman. It is really insulting.

oakleaffy · 08/04/2023 18:21

quiteathome · 08/04/2023 17:41

I prefer my Hoka trainers and my brooks trainers anyway. Nike can just do one.

I am not bothered so much about having a trans person advertising. There should be a market there and a target there as well

But I am insulted by this parody of being a woman. It is really insulting.

Completely agree.
As PP stated, this vain fool , ill~chosen by Nike ,prancing and flapping about like a prat absolutely does not represent women.

The creepy grin is just so ''Red Flag'', and unwholesome.

One day this craziness will be looked back upon for the lunacy it is.

It's so insulting to Women.

Lastnamedidntstick · 08/04/2023 18:49

quiteathome · 08/04/2023 17:41

I prefer my Hoka trainers and my brooks trainers anyway. Nike can just do one.

I am not bothered so much about having a trans person advertising. There should be a market there and a target there as well

But I am insulted by this parody of being a woman. It is really insulting.

So taking this latest ad with Nike’s treatment women athletes historically….

what they are basically saying is women can’t be “proper” athletes. We don’t sponsor them because all women do is tit around like DM. They aren’t real athletes like men, which is why we only really sponsor men.

Vitriolinsanity · 08/04/2023 18:53

Ah, be kind, be inclusive

SHUT THE FUCK UP WOMEN!!!

DotAndCarryOne2 · 08/04/2023 18:55

Lisbeth50 · 07/04/2023 08:59

I'd never heard of this person until yesterday and thought at first it must be a joke. It looks exactly someone trying, and failing, to be funny by parodying a woman. It's actually extremely offensive.

Have a look at some of the stuff about DM on YouTube - beyond offensive.

Vitriolinsanity · 08/04/2023 19:02

You'd also think that DM, clearly wanting to be a woman, would also have the intelligence to work out that this organisation don't like or respect what he seeks to attain.

Unless, wait, it's just all about the money. The parody. The mockery. The fundamental insult. The insistence on fame at any price. No, can't be that surely?

ResisterRex · 08/04/2023 19:38

Someone put a thread in AIBU on this a short time ago and it was deleted! The message says:

"The OP breaks our Talk guidelines so we have removed this thread"

Odd message. And from what I saw, nothing delete-worthy unless my page hadn't refreshed.

SpringTimeNow2023 · 08/04/2023 19:46

Just found this thread. I search before posting a thread on this topic and couldn't find it. Anyway MN deleted my thread since it breaks guidelines, no idea how they didn't say.

SpringTimeNow2023 · 08/04/2023 19:48

ResisterRex · 08/04/2023 19:38

Someone put a thread in AIBU on this a short time ago and it was deleted! The message says:

"The OP breaks our Talk guidelines so we have removed this thread"

Odd message. And from what I saw, nothing delete-worthy unless my page hadn't refreshed.

Thanks for that. I was wondering what was wrong with my thread, I didn't think anything was wrong. It was just questioning why Nike would chose a man to promote a woman's sports bra.

Most odd. Women are being silenced/cancelled and men are being used for all things women all the time.

AlisonDonut · 08/04/2023 20:18

He. Is. An. Actor.

It's literally what he does.

Why do people think he is 'trans'?

DotAndCarryOne2 · 08/04/2023 20:28

AlisonDonut · 08/04/2023 20:18

He. Is. An. Actor.

It's literally what he does.

Why do people think he is 'trans'?

Dylan Mulvaney came out as trans in march 2022. Google it.

ResisterRex · 08/04/2023 20:31

Sharron Davies tweeted this. Sounds familiar...

twitter.com/sharrond62/status/1644783769897824260?s=46&t=WHoOZ_3Kv5G6-FyQuvE0LQ

nypost.com/2023/04/07/inside-the-woke-scoring-system-guiding-american-companies/

"Executives at companies like Nike, Anheuser-Busch and Kate Spade, whose brand endorsements have turned controversial trans influencer Dylan Mulvaney into today’s woke “It girl,” aren’t just virtue signaling.
They’re handing out lucrative deals to what were once considered fringe celebrities because they have to — or risk failing an all-important social credit score that could make or break their businesses.
At stake is their Corporate Equality Index — or CEI — score, which is overseen by the Human Rights Campaign, the largest LGBTQ+ political lobbying group in the world.
HRC, which has received millions from George Soros’ Open Society Foundation among others, issues report cards for America’s biggest corporations via the CEI: awarding or subtracting points for how well companies adhere to what HRC calls its “rating criteria.”
Businesses that attain the maximum 100 total points earn the coveted title “Best Place To Work For LGBTQ Equality.” Fifteen of the top 20 Fortune-ranked companies received 100% ratings last year, according to HRC data.
More than 840 US companies racked up high CEI scores, according to the latest report."

Boiledbeetle · 08/04/2023 20:32

WhisperingAutistic · 08/04/2023 15:03

"Trans influencer Dylan Mulvaney has broken her silence saying 'it's hard to see the light now' after 'the week I've been having' hitting back at critics in a defiant song after receiving backlash for her Nike bra deal."

www.dailymail.co.uk/news/article-11952025/Trans-influencer-Dylan-Mulvaney-says-hard-light-now.html

Cringe

3 seconds of that video and i was out. I assume it didn't improve!

RealityFan · 08/04/2023 20:34

NotHavingIt · 08/04/2023 15:14

I've long thought that trans ideoogy is the absolute apotheosis of identity politics - formed via a combination of late stage american consumer culture and the religion of the 'individual'.

I've always imagined it is going to take a couple of decades for it to reach its crash and burn point; but there will be a gradual and incremental unravelling before we finally reach that point. I suspect there is more dystopian darkness yet to emerge.

For me as an observer who got peaked last year, I'm trying to get perspective. I truly feel that GCs and the moderately skeptical public at large were behind the curve, even 6 months ago.

But laser cut thru in examples like Sturgeon/double rapist etc, has broken the spell. Where even a year ago, Nike might have got away with this BS, it won't stand this year.

I believe the law is closing in on an unambiguous GC position, and with announcements like the IOC policy on excluding TWs in female sport, TRA is being squeezed.

This will play out over the next 12-18 months.

Around this, and for maybe 2-3 more years, the frothy end of the phenomenon will remain active and irritating...the Dylan Mulvaneys, and Sam Smiths, and Suzeeee Eddeeee Izaaaards of this world etc will continue to peak us on social media.

But it's what I call "surface phenomena", over visible icons of the age and movement, with zero depth and meaning.

I mean look at Sam Smith (yes, I know you'd rather not, lol), beyond his 48 hrs of fame recently, he's frothed and evaporated from view. And DM will too, in time.

What's critical is that we all pay attention, we all stay cool, and we all act with our wallets.

Words may never hurt Nike, but sticks and stones will.

PaterPower · 08/04/2023 20:38

Why is the ‘CEI’ a make or break endorsement?

I was only ever dimly aware of it and it’s certainly never influenced my buying decisions. Other than a tiny handful of the Uber-woke, who’d even take note of it? How would it make any sort of impact on Nike’s (or any other company’s) sales?