Nike choose Dylan Mulvaney to promote womens sportswear range.

[viques]

Do you know what Nike? Forget about “just do it”, as far as I am concerned you can just do one.

I remember when I was eleven or twelve, due to short staffing the boys in my year were sent to join the girls on the hockey pitch, and staff tried to run a mixed sex game.

The boys whacked with such strength, force, and such lack of care for where anyone else was or their safety, that within a couple of minutes every girl on the pitch, me included, had backed away and left them to it. There were only boys left on the pitch. That was children of eleven and twelve, and three years earlier at primary we'd all been playing mixed sex PE sports without a second thought. The difference by that point was very obvious, and puberty was barely started.

The boys whacked with such strength, force, and such lack of care for where anyone else was or their safety, that within a couple of minutes every girl on the pitch, me included, had backed away and left them to it.

Not doubting you but surely some of the boys would have been injured too if this was the case?

Didn't seem to. They weren't being inappropriate or doing anything wrong, my point is that they played with a force that was alarming and different to the force a girls only team played.

Not doubting you but surely some of the boys would have been injured too if this was the case?

Another difference between men and women, boys and girls, is their attitude towards potential injury. Males tend to risky behaviour more than females, young ones especially. They assume that if anyone is to be hurt, it won’t be them.
I taught apprentices for a number of years, roughly evenly divided between male and female. The ratio of learners turning up to class with injuries was about 5:1 M:F. Most injuries to young men were from two causes; Rugby (tackles and collisions) and motorbikes. Football featured as well. Injuries to young women were mostly accidental, at work, at home or when out and about. (One girl who played Rugby at regional and national level came in with a hamstring injury she’d got when training.)

Girls will back off more easily. Boys are socialised into being macho and would see it as a weakness.

girls are also conditioned into holding back physically so they don’t hurt people. There aren’t many girls would whack back equally hard, even if they could. This leaves boys knowing, even subconsciously, that they can tackle a girl with little chance of being hurt. They may not tackle another boy in the same way as they risk injury to themselves.

Not sure if this has been posted but it's an interesting take on why so many companies are workig against their best interests (and women) by pushing nonsense like Mulvaney:

https://nypost.com/2023/04/07/inside-the-woke-scoring-system-guiding-american-companies/

It is a little like hearing about women who play men who are used to hitting the tennis ball with power to get aces on their serves. Female connective tissue and muscles take a battering that they are . And if it is a particular time of menstrual cycle, it can be even more harmful.

Therefore even stopping a legit height hockey ball hit with power from a male can cause damage, but it can also be as simple as being extra tiring for some female players to be fielding that power.

Like in football, a male kicking a football with more power causes a female neck and brain more damage than a female powered ball.

Exposure over time surely has to increase the damage to females.

Bodies.

Female’s bodies.

It's interesting how many times we have to come back down to this.

For the males, it's feelings. Always all about the feelings.

The practical issues for females are always their bodies. Practical, physical impact and requirement to provide for male use. Self preservation or wanting autonomy is bigoted, selfish, genocide and 'being a Nazi'.

Brilliant post. I want this on a t-shirt!

Didn't seem to. They weren't being inappropriate or doing anything wrong, my point is that they played with a force that was alarming and different to the force a girls only team played.

Ah Ok. It was where you said they played without regard for safety - it made it sound more universally dangerous.

I still remember at school when we played cricket and the boys would make sneering remarks and move inwards when we played a game that was based on cricket. They did this, particularly to me because I'm small, and hopeless at sports. I am, however, fuelled by anger and I had been taught how to play cricket by a neighbour boy. They wished they hadn't done that.

I can substantiate that in a workplace requiring physical labour (e.g. warehouse/postal depot) with equal numbers of male and female employees, it is disproportionately often the young male employees who are caught breaking H&S regs.

Brilliant! We absolutely do!

My daughter has played football for a few years now. Her first season (when she was in Yr 5) she played against a team that had a team girl. Baring in mind, girls get into football late and boys start from toddlers (in franchises such as “little kickers”), this “girl” demolished my daughter’s team. At the end of the game she asked why a boy was on the opposing team - hard conversation followed. Luckily, she didn’t let it fit her off and she now in Yr 7 and plays locally, for the county and her school. I won’t forget that first game she played though.

*trans girl

Libby Purves has an interesting thing on this in the Times today.

[[Nike is putting women last and money first

https://www.thetimes.co.uk/article/acce252c-d6f9-11ed-80bc-e358583c5d62?shareToken=445322fc41aa7659745106ce5426e075

What a star...her first experience of misogyny, and she discovered first time that it runs deep.

And good for her for sticking it out. She'll be a complete woman long after the fluff that is Dylan Mulvaney has drifted into obscurity.

That's my message to everyone on this thread. Ignore Dylan, and the pure cult of personality, and the skewed priorities all of this represents.

Realise that DM, Nike etc etc, all mean nothing in the grand scheme of things.

Maintain laser focus, boycott the brands letting us down, tell the politicians what's what. And don't let these attention seekers and feeble minded "elites" ever put you down.

I genuinely believe the Rubicon has already been crossed, the law is tightening, evidence on medicalisation is undeniable, sport is finding its sanity, Sturgeon has done the invaluable service of shining that spotlight.

DM and Nike? Yesterday's news.

Thought this was really interesting (even though its Fox News) its about an interview the Marketing VP of Bud Light gave a few weeks ago. She sounds like she really doesn't like their current loyal customers https://www.foxnews.com/media/bud-light-marketing-vp-inspired-update-fratty-touch-branding-inclusivity

So the VP of bud light is trying to appeal to women by using a be-penised person <insert your own verbs here> in an ad campaign.

Didn’t read the whole article, but just watch what she says.

https://www.dailymail.co.uk/news/article-11956593/Bud-Light-marketing-VP-said-wanted-update-fratty-branding-days-Dylan-Mulvaney-ad.html

Jinx @miri1985 !

I owe you anything but a bud light

I would love to know how healthy the Bud Light work environment is. I guarantee it reflects the toxicity of the message she says the brand had.

Virtue signalling off the scale with that clip.

I never saw their brand to have anything toxic going on. it’s just shitty beer.

In fact, their ads were some of the funniest in my recollection. More making light fun of men than anything. Yeah, not much directed to women, but again, it’s shitty beer. They can target women or whomever all they like. It’s not going to happen and meanwhile they will erode their target base who, for whatever their other issues, knows that forwarding this agenda is not good for women or children.

Ill take 1000 of these ads over one DM ad. I’d like to use more descriptive language but can’t think of what to say that won’t get deleted.

Anyone seen the Eloise bullshit? An adult pretending to be a child in a dress. Tell me what that is exactly? I mean, I know, but would like some confirmation.

Ruminating on this further, how effing ironic to make this horribly misogynist ad using DM in a bathtub in order to remake a brand you perceive as toxic (toward women?) and make it better. And it takes a woman with a degree from one of our most prestigious universities to decide this is what will help improve things, and appeal to women.

Didn’t read the whole article, but just watch what she says.

The article is great, though:

The decision to work with Mulvaney angered many loyal customers, including country singer Travis Tritt, who made the decision to remove all of the products from his tour bus and Kid Rock, who shot at several cases of Bud Light.