I believe there was a small window, where a lot of male individuals like IW thought this was the way to go. They believed they were grabbing the zeitgeist.
And, there would have been a lot of people telling them that.
Unfortunately, because it's a big fat lie which is detrimental to over half the voting population, it was never going to fly.
I understand why Willoughby is trying to hang onto the coattails of the ideology. They've fallen for it, hook, line and sinker. I do blame them, however, for going out of their way to fuck women over while they're doing it.