If I was in the media industry, I'd see a massive story in it.
Sure, but timing is everything. The media industry is focussed on their existing narratives, and it's a question of how a story will fit within those. I think. If it can be linked to a larger narrative - in a way that fits the story that the media wishes to tell - then it will play. Otherwise, not so much.
In fact, I think that's not just entirely down to the media. People have a great capacity for denial of anything that doesn't fit their existing worldview. A wee moment of clanging dissonance, then a shrug-and-move-on. I think it takes a few instances of that dissonance to build before people say 'wait a minute' and start asking questions.
Remember back in 2018 when nobody NOBODY would cover these issues? The US is just at that point. A very few outlets are willing to write about them - the Guardian outright claimed WiSpa was fake news and afaik never corrected that.