What is a Woman? Advert. The tide is truly turning...

[Appalonia]

"Florida-based watch manufacturer Egard Watches has created an ad spot in defense of biological women’s rights.

What are the details?
The video opens with footage of accomplished women, including female athletes and others, and shows women through the decades and even centuries fighting for equal rights.

"What is a woman?" the female narrator says. "Is women's history of achievements quickly being erased? Is a woman a feminine force of nature? Is a woman a sister, a daughter, a mother? Is a woman the wonder of childbirth?"

"Is a woman a caregiver?" the narrator continues. "Is a woman a warrior who fought for her place?"

The video continues, "Is that now being taken away, soon to be forgotten? Is that not worth protecting? And how long do we sit idly by and not stand for the sacred value of womanhood as it loses all meaning?"

"Because we believe that womanhood is a birthright," the narrator concludes.

What else?
In a statement provided to Blaze Media, Egard CEO Ilan Srulovicz said, “The overwhelming majority of Americans are appalled by Big Tech, Big Business, and Big Government’s coordinated campaign to erase the hard-fought gains earned by untold millions of amazing women in our society."

"Yet, almost nobody is speaking for them," Srulovicz continued. "We crafted an ad campaign that celebrates our grandmothers, mothers, sisters, aunts, and daughters, and everything they represent to paint a stark contrast to the lies we are all being told."

Srulovicz added, "The push for transgender rights is no longer about equality, it’s now a cleverly-crafted lie that comes at the expense of women. We ask all Americans to join us to speak truth.”

This is a VERY powerful advert

They can't just go around using images of living people like Biles in an advertisement. Companies pay huge money to athletes of that caliber to use their images for advertising, and I daresay they might not agree anyway given that the ads are politically controversial.

And who gets to decide what ideas are in women's best interests? You? Women on the left? Women with the right ideas?

Your feminism is a political clique, it's not for women as a whole, it's for women you share political views with to impose on the rest of the plebs.

Many many women's campaigners have been pro-life, and the majority of women, even now, think that abortions at certain points should be restricted. Not because they hate women, but because they think there are other considerations which have weight, and that rights very often need to be balanced. Dismissing any woman who believes the balance isn't what you believe as anti-woman is seriously problematic. Apart from that, there are significant feminist arguments that easy abortion as we know it is very damaging to women as a whole, and some people find them compelling, which doesn't mean they should be ejected from a feminist discourse.

You might also want to consider that American conservatism is a lot bigger than the "religious right" which has lost quite a lot of it's political influence over the last few years in any case. Calling anything from that side of the line the religious right is like calling anyone on the left a marxist.

If we were awarding sainthoods, I'd give you a sainthood for this post 😀😇

People who are invested in painting women as gullible, naive and easily manipulated are actually raging that we aren't those things at all.

And I'd just point out that feminism is not wedded to being critical of the very existence of gender over all. Just a few days ago there was an article by Kathleen Stock posted here where she argued that the idea of abolishing gender overall was incompatible with humans as social cultural biological beings, and also likely to be bad for women. She's hardly alone in not being particularly wedded to that idea or even critical of it.

They can't just go around using images of living people like Biles in an advertisement. Companies pay huge money to athletes of that caliber to use their images for advertising, and I daresay they might not agree anyway given that the ads are politically controversial.

Most of those gymnasts they showed from the 70s will still be alive. Ditto Fallon Fox.

They can use footage of anyone they like, if that footage is in the public domain or they get permission from the owner. They can't use promotional images owned by the sponsor, but Olympic footage etc, medal ceremonies they would be able to (and did!).

I doubt the judge or Fallon Fox agreed with being featured either, but they managed to include them.

As for their website, I didn't see many images of women at all, let alone black ones. The photos were mainly just of watches (which is fair).

Clearly we disagree, but the fact is that the images they used in this advert were actively chosen. And I question what those choices tell us about the politics of the creator.

Ha ha, thank you, Anne! 👼😇

The advert isn't gender critical as feminists would use it: as in gender is an oppressive social construct we must eradict and we shouldn't suggest women are any different to men except for biology.

But it is critical of the gender ideology underpinning the Trans movement: that biological women are not a distinct sex class.

The belief of some feminists that women are no different to men except in biology is not held by most women, as it goes against their personal experience of reality and their personal desires.

However the movement against the dangerous to women & children Trans ideology is not owned by gender critical feminists. Although they have done the grass roots work to bring it to wider attention. They saw it coming.

It is also now recognised increasingly by those who believe women are a distinct sex class and who have in general strengths and important roles in society which should be celebrated.

Unfortunately for many left wing gender critical feminists the left wing are currently against them, and the fact they agree with people who have a more conservative view is driving them mad.

And Katanjii Brown Jackson is one of the most powerful women in the USA if not the world, and will influence the law in many areas over many years.

Yet she wouldn't say what a women is.

That is terrifying and dystopian and she deserves for it to be highlighted, repeated and ridiculed for the rest of her career.

How the right wing co-opted Graham Linehan's 'ok groomer' to erase LGB rights

There are several men of colour (mainly celebrities I think) on the home page, wearing the watches. No women of any colour. The company offers far more men's watches than women's watches, which probably explains that.

That's actually a beautiful video.

And now the same Company Egard is using its platform to advocate the taking away of women’s right.

See it’s CEO weighing in on the Roe v Wade debate, and discussing the chopping up of babies, at:

m.youtube.com/watch?v=Veltw2GPpUw&utm_source=UE+%7C+Engaged+30&utm_medium=email&utm_campaign=UE+%7C+C6%2FM29+-+Pro-life+vs.+pro-choice+%28Sbqaec%29&_kx=v7LePnz4XVaxTOggPM0MhDBFHwgK6n6QzhqZ3fumH-s%3D.P5CxSX

And this:

Well, colour me surprised.

A US company that runs an ad that portrays women using sexist stereotypes turns out to be pro-life.

That's exactly what women on this thread were trying to say.

While there is an active push to get rid of women's rights, we need to do better at understanding who is on our side and who is working against us.

Please don't let yourselves be fooled by glossy videos with high production values, or think that just because someone understands that woman is a biological term that they're on our side. The extreme right wing are not on the side of women, never were, never will be.

A couple of days ago the company sent me a video, which I must admit I didn't watch , of two men discussing the "abortion issue" in America. They also asked for my thoughts, which they got, blow me down they replied asking for a deeper reason why I felt the way I did. Which I did . Scrap me off the floor they've invited me to talk on their pod cast. I've said no , and told them to go and talk to their own family and friends in the States about pregnancy and heath care .

Anyway, anyone else been contacted?

Wow, that's an interesting turn of events.

OK, so it seems just me ! May be every one else let rip a bit more or were better at managing their spam than I am .