What is a Woman? Advert. The tide is truly turning...

[Appalonia]

"Florida-based watch manufacturer Egard Watches has created an ad spot in defense of biological women’s rights.

What are the details?
The video opens with footage of accomplished women, including female athletes and others, and shows women through the decades and even centuries fighting for equal rights.

"What is a woman?" the female narrator says. "Is women's history of achievements quickly being erased? Is a woman a feminine force of nature? Is a woman a sister, a daughter, a mother? Is a woman the wonder of childbirth?"

"Is a woman a caregiver?" the narrator continues. "Is a woman a warrior who fought for her place?"

The video continues, "Is that now being taken away, soon to be forgotten? Is that not worth protecting? And how long do we sit idly by and not stand for the sacred value of womanhood as it loses all meaning?"

"Because we believe that womanhood is a birthright," the narrator concludes.

What else?
In a statement provided to Blaze Media, Egard CEO Ilan Srulovicz said, “The overwhelming majority of Americans are appalled by Big Tech, Big Business, and Big Government’s coordinated campaign to erase the hard-fought gains earned by untold millions of amazing women in our society."

"Yet, almost nobody is speaking for them," Srulovicz continued. "We crafted an ad campaign that celebrates our grandmothers, mothers, sisters, aunts, and daughters, and everything they represent to paint a stark contrast to the lies we are all being told."

Srulovicz added, "The push for transgender rights is no longer about equality, it’s now a cleverly-crafted lie that comes at the expense of women. We ask all Americans to join us to speak truth.”

This is a VERY powerful advert

Egard made that pro-toxic masculinity advert from a few years ago

ÉGARD’S APPALLING “WHAT IS A MAN?”
LOREN SCIURBA JANUARY 28, 2019

By now, everyone who is even remotely familiar with social media has seen the Gillette’s “We Believe: The Best Men Can Be.” The ad has over 26 million views on YouTube. In the short video, Gillette addresses “toxic masculinity” and challenges men to do better in the #metoo era. Apparently, the folks at Égard Watches took issue with it because they felt the need to produce a response video. I think it is garbage.

www.thetimebum.com/2019/01/egards-appalling-what-is-man.html

It's certainly useful to hear of the other things they've done. But advertising is what it is - advertisers want the best return for their investment. Everyone knows that. If they cynically use an emotive and important issue, are we surprised? I found the impact of the ad very positive about women, and perhaps there are others out there who will, too.

For those in the UK looking to buy some jewellery, there is a GC woman who makes some nice necklaces and earrings.

www.etsy.com/shop/womenarepeopletoo/?etsrc=sdt

I was pleased to hear about this, had a look at their website and decided I didn’t like the feel.

Yes, on reflection all that glitters isn't gold.

Will still be on the lookout for something understated though, the above is a little 'young' for me.

@SelfPortraitWithPterodactyl

Christ, I am so tired of the posters who pop up on every bloody thread to point out that just because someone (politician, company, whatever) has said something true and sensible they are not automatically paragons of virtue or allies in every other way. For fuck's sake, WE KNOW. We are not - unlike some people, apparently - naive enough to assume that someone who says one right thing is a Good Person Who Can Do No Wrong. Seriously, if you see an advert that you approve of and automatically think that business must be worth supporting for every other reason that says a lot more about you and your approach to the world - and indeed, to my mind, suggests the sort of unsophisticated black-and-white thinking that is exacerbating the culture wars. We are recognising here that merely speaking the truth on this topic is unusual, and that we want to encourage it. Does that mean said truth-speaking is necessarily altruistically motivated? Obviously not. Is speaking a self-evident truth an exceptionally low fucking bar? Yes. Does it mean the speaker is a Good Person? Again, obviously not. 🙄 What we are rewarding is the action, the much-needed, refreshing and significant action - while also deploring the need for it and regretting that people who claim to be more charitably motivated can't go one better. We're not idiots, and we're not awarding a fucking sainthood.

Well said.

And the point is not that this company is great, but that any company in the US thought that this was sayable and would increase custom. It's even more encouraging that they are in Florida. Florida has a strong libertarian tradition, but it's a swing state with a really mixed population, and trending younger. It's not Oklahoma or somewhere else where 'traditional values" necessarily play well.

Why are we even talking about this? The witch-hunting has to stop.

@doublemonkey

Why are we even talking about this? The witch-hunting has to stop.

I guess it will when people stop pretending that men are women and that things like sport need to be divided by some undefined identity concept.

Christ, I am so tired of the posters who pop up on every bloody thread to point out that just because someone (politician, company, whatever) has said something true and sensible they are not automatically paragons of virtue or allies in every other way.

Exactly, Egard are a company that supports traditional values on gender roles and I think that is a good thing.

[quote Chrysanthemum5]@fridgepants Fair enough you don't like this company. But having been insulted by countless other companies (Monsoon, M&S, Lush, Body Shop, John Lewis) who expect me not to mind their prioritising men's ego over women's safety, I'm actually quite excited by a company that isn't lying to me[/quote]
Don’t forget Adidas. That was a biggie.

I just ordered the necklace! I found an Egards coupon code online and got $5 off. HOLIDAY20

I just ordered the necklace! I found an Egards coupon code online and got $5 off. HOLIDAY20

Thanks, I'll hunt that out.

It's exciting to find a company that supports women's rights.

Ugh, I REALLY dislike this advert. This is just a load of sexist stereotypes. And yes, this is the religious right, and it is exactly the genderist strawman of the GC position.

Womenhood isn't sacred and women aren't all pretty sweet care givers. Women are just adult human females.

Womanhood is sacrosanct though. Which I accept might not the the way they’re using the term in this ad. I’ve not watched it, and I’m not going to. I applaud the statement itself because it’s on the side of material reality. That’s where my applause ends, as I’m not going to be drawn into arguments about all the various perspectives from which one might approach this ad or indeed any company that runs an ad to make money (which we all know is the primary objective).

As an aside, women (as well as men) are allowed to find the traditional, more conservative roles associated with their sex a better fit for them personally. Nothing wrong with that as long as you don’t go trying to force everyone else into that particular box.

I appreciate that in the US there are many, many shades of shit layered into the Right vs Left thing. As I said previously, that’s a problem for Americans to solve.

@Whatiswrongwithmyknee, I mean, why are we talking about Egard like this. So what if they're conservative. So what if they're religious. Why are we witch-hunting companies and people who hold these views?

Purity spiraling helps no-one.

@SelfPortraitWithPterodactyl the reason we pop up on this board to remind you that these people or companies are not totally virtuous is because people on these threads act like they are - ie I am voting tory because I like one thing boris said, I'm lining this shitty company's pockets because i like one advert they've made. There's a bigger picture. If you're repeatedly aligned with the right and far right on this issue you should take a look at yourselves. The right thrive on culture wars, look at those trans people taking your rights! Look at this tiny minority of people - they are going to attack you in the bathroom! What if this happened, what about that?

I don't disagree that we need caution when amending any laws around trans people so we don't inadvertently fuck over womens safe spaces like domestic abuse shelters, prisons etc. But that's literally all that needs said/done on the matter.

There is always value in interrogating assumptions. Sometimes we can balance what we value against what we do not, and come down in favour or against. I am still in favour of Egard, but aware of their possible motivations.

[quote LookMoreCloselier]@SelfPortraitWithPterodactyl the reason we pop up on this board to remind you that these people or companies are not totally virtuous is because people on these threads act like they are - ie I am voting tory because I like one thing boris said, I'm lining this shitty company's pockets because i like one advert they've made. There's a bigger picture. If you're repeatedly aligned with the right and far right on this issue you should take a look at yourselves. The right thrive on culture wars, look at those trans people taking your rights! Look at this tiny minority of people - they are going to attack you in the bathroom! What if this happened, what about that?

I don't disagree that we need caution when amending any laws around trans people so we don't inadvertently fuck over womens safe spaces like domestic abuse shelters, prisons etc. But that's literally all that needs said/done on the matter.[/quote]
There is so much to unpick in this ridiculous statement that I don’t know where to start!

Suffice to say I don’t think I’ll be taking advice from you on considering bigger picture/taking a look at myself. Thanks anyway.

Of course not, you're too far down the rabbit hole for any reflection.

Oh the irony.

Look, I have no problem at all with reflection.

But you’re either not acting in good faith or you’re being deliberately disingenuous. So I’m not going to waste my time paying any attention to the claptrap you’ve come out with. We can safely agree to disagree.

The culture war is being waged by the far left - Antifa, BLM, TRA etc.

Let's not fool ourselves. The far left have caused far more damage and killed way more people than the far right.

If you're repeatedly aligned with the right and far right on this issue you should take a look at yourselves

I've said it before and I'll say it again.

Right wing women are women.

Left wing women are women.

Centrist women are also, unsurprisingly, women.

I don't disagree that we need caution when amending any laws around trans people so we don't inadvertently fuck over womens safe spaces like domestic abuse shelters, prisons etc. But that's literally all that needs said/done on the matter.

Bit of a weird comment IMHO. That's exactly what most women here want. No-one gives a shit whether a man wears a dress and changes his name to Nancy. This IS about protecting women's safe spaces. But women saying this is not getting anything done other than generating more aggression towards women for not accommodating men. You say 'literally all' like it's easy, like women are not focusing on exactly that?

@AlisonDonut

If you're repeatedly aligned with the right and far right on this issue you should take a look at yourselves

I've said it before and I'll say it again.

Right wing women are women.

Left wing women are women.

Centrist women are also, unsurprisingly, women.

There really are quite a few people, many of whom are women, who think feminism means imposing a certain political vision on all women.

Which is a big part of how we got where we are today.

I think at some point feminism is going to have to take a long hard think about the possibility that the ejection of conservative and even many centrist women from feminist discourse has resulted in significant weaknesses and blind spots in it's intellectual foundations.

I'm so making teen DD watch that!

And I'm seriously thinking of buying this watch.

There really are quite a few people, many of whom are women, who think feminism means imposing a certain political vision on all women

Yes agree with this.

But I do wonder how that works and how we detangle feminism from other political and social ideology.

For example. I think porn is damaging to women. It exploits the vulnerable and whilst there may be the odd woman who does it for easy financial gain out of choice, their existence does not justify the existence of an industry propped up with trafficking, coercion and intimidation. I'd like to see proper controls brought in to the porn industry. Only accessible by eighteen. Extreme porn not produced. Actors given proper working conditions, protections, insurance, pensions. These changes would cripple the porn industry. So liberal feminists would say I'm taking away the happy hookers' ability to make money and have agency away.

So what I am saying is, that feminism will always be coloured by your other views and we do want to limit the choices that might be bad for others( I want to limit teens being able to make permanent damaging changes to their body with plastic surgery and hormones. Is that imposing my views. Or safeguarding?)

But I do think you're right in that not excluding any voices, left or right helps us achieve balance.