"Most bleeders know how they are impacted by their period"

[PurgatoryOfPotholes]

New business on the block selling organic tampons via post and so on, called Yoppie. This is their instagram.

Text of instagram post:

'Most bleeders know how they are impacted by their period, but unfortunately aren't in touch with their feelings & symptoms in the other phases of their cycle. We are here to change that.'

I just can't stop laughing at this one.

www.instagram.com/p/CbFxHM7IWDE/?utm_source=ig_web_copy_link

@Manekinek0

This must be a publicity stunt. Surely she knows it's a derogatory term. I did check and it is in the urban dictionary so not just something that disgusting old men use in my area.

The stupid bleeders didn’t bother to check or ask anyone what it meant.

50% of the population have periods. It's hardly 'different'.

I hate the way this language has crept in. It's so mysogynistic given you don't see the same with men. You don't see penis havers or person with testicles. What next? Will we be described as persons with chest bumps?

Ha ha, they’ve truly had their arses handed to them on a plate by women. Good.

You just have to vote with your purse. These cynical marketers/salespeople would sell their own granny if the they thought there was money in it. They see a trend and want to make a splash. They seem to think that ‘no publicity is bad publicity’.

But as someone with 30+ years experience in marketing I can tell you - give a prospect a bad taste in their mouth and not only will they avoid you, they will tell all their contacts too, and become extra loyal to the alternative who hasn’t pissed them off.

Jeez do any women or girls just think I am bleeding from my uterus.

We all just think we have our periods.

She’s off her head

I so wish these bloody idiots would stop with the wanky, dehumanising terminology.

Though, as @NitroNine points out,
(BTW, Tampons are also handy for gunshot wounds as well as nosebleeds.)
Legit, they are: I have heard this from both military and gamekeeping sources.

I just had to go and check this shitstorm out for myself. The comments on the latest post on Instagram, the statement, have restored some level of faith. Hundreds and hundreds of comments saying the same, the truth that seems impossible for the LOUD aggressive yet tiny minority to accept.

Me too MrsTimRiggins Brilliant powerful comments.
So many powerful articulate women speaking out about women's erasure with confidence. Something is starting to shift - women are waking up to what's happening.

In my market research of, well admittedly a tiny sample:

The 12 year old, who is currently on her period, had literally no idea what the post was about until she read the caption. Then she laughed hysterically, said she'd never ever buy from them, and then came back later saying she'd discussed it with her friends and they all , boys and girls alike, found the term "BLEEDERS" awful and degrading.

The 53 year old laughed and asked me if I could still feel anything after the bowl of cake I had.

The early 30s group were all disgusted, and now gone to investigate the background of this (so I think I've started peaking them, so that's amaze)

I'm just...appalled. And bleeding.

That statement in full.

Statement from Daniella Peri, Yoppie founder & CEO:

I recently referred to women as ‘bleeders’, but also in the same post used ‘women’. I used the word ‘bleeders’ for our new campaign‘Ride your cycle’as I feel it best describes the point we are trying to make; that ‘menstrual health’ is so much more than the days you bleed.

Yoppie is focused on being a brand welcoming all those who have a menstrual cycle - it’s what we do. But, being at the forefront of menstrual health, how we describe it and talk to our customers is fraught with challenges, mistakes and learnings. After all that’s part of being a genuine brand.

We recognise the menstrual cycle is a biological function. We should be proud of this cycle, of bleeding from our uterus, it’s what makes us different.So we want to have this conversation, to bust the social stigma of talking about it publicly.

We strongly believe all women, girls and people with a menstrual cycle should feel welcome at Yoppie. We also understand there are many women who don’t have periods and some people who menstruate who are not women. We’re proud to host a safe space for anyone wishing to take charge of their menstrual health.

If this conversation increases discussion within families and friendship groups to the level that people now talk about mental health - surely this is a great thing? We must remove any stigma of the menstrual cycle and periods and open up the conversation.

The big question is how can brands like Yoppie talk directly to their customers, simply and eloquently, without causing offence to many. Can we, is that even possible?

I myself am a woman. But I understand many of our customers are not. I also understand it is neither my place nor that of Yoppie to tell anyone how they should identify.

We’re an open, straight-talking and transparent brand that is trying to navigate the right language. We will continue to promote that discrimination prevents all people from having equal opportunities - and we make no apology for that stance. This is the hard conversation everyone needs to have and we’re here to have it. Join the conversation.

@MrsOvertonsWindow

Me too MrsTimRiggins Brilliant powerful comments. So many powerful articulate women speaking out about women's erasure with confidence. Something is starting to shift - women are waking up to what's happening.

Absolutely. I felt quite emotional reading some of them to be honest.

We’re an open, straight-talking and transparent brand that is trying to navigate the right language. We will continue to promote that discrimination prevents all people from having equal opportunities - and we make no apology for that stance. This is the hard conversation everyone needs to have and we’re here to have it.

It would be so nice if they’d focus on using clear & accessible language. If they’re concerned about discrimination, the groups of women they’re excluding with their nonsense-speak experience discrimination (& are victims of hate crimes & domestic violence…) - women with learning disabilities are an INCREDIBLY vulnerable population.

They also used a word that is a literal insult in the language they’re seeking to launch the product in, but the CEO is simply refusing to hear it. So much for having a conversation - they think it’s their place to lecture women into submission.

I can't believe she's doubled down and is trying to make 'bleeders' happen. What an idiot. If menstrual health is so much more than the days you 'bleed' then how does calling women' bleeders' make her point? It's the OPPOSITE, surely? It's over emphasising the bleeding?

I'm on a form of contraception which stops my cycle and keeps my hormones steady. So...I don't have a menstrual cycle. So I guess I"m not included in the conversation about menstrual health. Even though I"m a fertile woman on contraception. That seems pretty exclusionary to me.

Also, good catch from the poster who noticed she says 'menstruation is what makes us different.' It only makes us 'different' if men are the default human being.

I thought this was hilarious and a bit of light relief yesterday, but the statement has left me more vexed than the original insta post did!

I myself am a woman. But I understand many of our customers are not. I also understand it is neither my place nor that of Yoppie to tell anyone how they should identify.

Really? Looks to me, a potential customer, that you told us all we should identify as "bleeders". Did you forget doing that?

Bit late to this car crash, but I’m quite pleased by the comments on Insta! The latest post is a bin fire though.

We’re an open, straight-talking and transparent brand that is trying to navigate the right language We will continue to promote that discrimination prevents all people from having equal opportunities - and we make no apology for that stance. This is the hard conversation everyone needs to have and we’re here to have it

In their rush to be open and transparent and not discriminate they have discriminated against women.
Why would having a period apply to everyone. It is a physical impossibility.

Also they need to stop navigating their language and watch their language as “bleeders” where I am from is a swear word.
It is the equivalent of saying
“Most C**ts know how they are impacted by their period”

Those who seek to redefine sex and gender will always be tripped up by language because it's structure is based on axioms. Once you kick the foundations out and claim they are unimportant the whole lot topples. It becomes nonsense. The only reason we can communicate is because we agree on the definitions of words.

I checked out the companies Twitter account and found it interesting that a trans man and their supporters felt it was different to use slurs against a trans person than against a woman. At least they don't hide their misogyny!

We’re an open, straight-talking and transparent brand that is trying to navigate the right language We will continue to promote that discrimination prevents all people from having equal opportunities - and we make no apology for that stance. This is the hard conversation everyone needs to have and we’re here to have it

Then fucking stop excluding women with low literacy levels, women who are neuro-diverse, those who are not native English speakers, those who have cognitive impairments and those who just plain do not believe in your newfangled religion.

But I guess these are not the customers they want anyway.

Tampons Up Your Arse is a bold new marketing strategy

I think the woman is not English. Possibly Swedish. So she doesn't understand how offensive it is to be called a bleeder. She should have done her homework.

Does this mean they will substitute the word "man" for "ejaculator"? I mean if we are just body fluids now, I'm sure men don't want to be left out. Those of you with husbands and boyfriends who are in the fence, I BEG you to ask them if they'd mind.

@PurgatoryOfPotholes

That statement in full.

Statement from Daniella Peri, Yoppie founder & CEO:

I recently referred to women as ‘bleeders’, but also in the same post used ‘women’. I used the word ‘bleeders’ for our new campaign‘Ride your cycle’as I feel it best describes the point we are trying to make; that ‘menstrual health’ is so much more than the days you bleed.

Yoppie is focused on being a brand welcoming all those who have a menstrual cycle - it’s what we do. But, being at the forefront of menstrual health, how we describe it and talk to our customers is fraught with challenges, mistakes and learnings. After all that’s part of being a genuine brand.

We recognise the menstrual cycle is a biological function. We should be proud of this cycle, of bleeding from our uterus, it’s what makes us different.So we want to have this conversation, to bust the social stigma of talking about it publicly.

We strongly believe all women, girls and people with a menstrual cycle should feel welcome at Yoppie. We also understand there are many women who don’t have periods and some people who menstruate who are not women. We’re proud to host a safe space for anyone wishing to take charge of their menstrual health.

If this conversation increases discussion within families and friendship groups to the level that people now talk about mental health - surely this is a great thing? We must remove any stigma of the menstrual cycle and periods and open up the conversation.

The big question is how can brands like Yoppie talk directly to their customers, simply and eloquently, without causing offence to many. Can we, is that even possible?

I myself am a woman. But I understand many of our customers are not. I also understand it is neither my place nor that of Yoppie to tell anyone how they should identify.

We’re an open, straight-talking and transparent brand that is trying to navigate the right language. We will continue to promote that discrimination prevents all people from having equal opportunities - and we make no apology for that stance. This is the hard conversation everyone needs to have and we’re here to have it. Join the conversation.

It's such a load of guff. She's selling tampons and pads. She's no more at the forefront of menstrual health than my local Tesco neighbourhood store.

**I myself am a woman. But I understand many of our customers are not
. Er, you're selling tampons so most of your customers are women. I think Danielle needs a biology lesson.

Ugh the pompous arrogant tone of that latest post from Daniela as if she’s doing something super brave that no one’s ever done before by talking about periods. There is no ‘hard conversation’ that needs to be had. We are women and girls and we have periods. We don’t need Daniela’s help with how we think or talk about that. We certainly don’t need her misogynistic, dehumanising language.

Such a double down on her ‘statement’. No acknowledgment at all of the fact ‘people’ are clearly offended. Every one of the hundreds of ‘people’ who have commented bar perhaps 2-5 (I only saw two) think it’s insulting and dehumanising.
This pp comment nails it-
Yes I think my friend is so much more then her weight, thats why I call her fatty mcfatface.