Comments on this thread are evidence that it is absolutely about dominating. Not using the pronouns of an ideology that you vehemently, and completely legally, disagree with is being treated as 'transphobic'. Ie being described as something that is socially, and perhaps even legally, wrong. When of course, it isn't.
Being told that you will have nowhere left to shop because this ideology will be in all supermarkets, and if you put a foot wrong, even completely unintentionally, you will be punished, is horrifying.
As is teaching all our children that they are now not allowed to identify the male sex.
And I'm genuinely wondering what will happen when, marks having opened the floodgates, get inundated with complaints from the staff because people aren't using the pronouns vis or eir. Or from their customers, because their staff aren't using the correct pronouns.
That will keep the HR department busy!