The trouble with pronoun badges, with “preferred pronouns” generally, is that going along with it is an active statement in support of a partisan ideology. And it involves those who read the badge/email/name on a zoom account etc in that ideology.
What is the underlying message of preferred pronouns? It is a proclamation of the ideology that gender identity is real and overrides biological sex. That some people who are clearly, visibly of one sex should be referred to by all they come into contact with as if they were of the opposite sex. And by extension, that those people should have access to the facilities and services set aside for members of the sex they do not belong to.
So even when someone who is clearly, visibly female wears a badge saying “she/hers”, she is supporting and promoting this ideology. She is promoting the idea that one’s sex is irrelevant and no indication of how to refer to a person, that only “gender identity” matters. Otherwise there would be absolutely no need for her to advertise her pronouns, because it’s blindingly obvious to anyone who sees her.
And the more people wear these badges, put their pronouns in their email signature, or their zoom or linked in account, the more this ideology is propagated, the more it takes hold and becomes normalised in society.
The more it is embedded in our culture that a biologically male person, aka a man, should be perfectly entitled to be treated as if he were a woman and allowed access to all women only spaces and services, if he claims to have a “female gender identity” (which of course cannot be defined in any meaningful way).
And the harder it becomes for those of us who are protesting this ideology as deeply as we possibly can to push back against it.
M&S absolutely should not be supporting this blatant promotion of a partisan ideology, one that many of its customers actively reject and see as threatening their own rights and safety. Even if it’s entirely optional for staff to wear these badges, the fact they exist as an option at all is still an outrage and and offence against women’s rights, against equality for and inclusion of women, against women being seen and treated as full human beings.
And it’s supposed to be a fucking shop, not a fucking ideological radicalisation portal.