Eyes on the prize.
Helen Joyce says that it is men speaking up and being listened to that will (eventually) start to extract us all from this quagmire.
We really have to work on lowering the pitch of our squeaky voices and using the wrong tone. 
This ideology goes so deep into people that it has persuaded them to abandon basic science: admitting this would be injurious to people's idea of themselves. Research into cons/frauds advises us to look for people who are in a position to act as 'coolers' for their communities.
Goffman observed that all “marks” eventually come to understand that they have been defrauded. But strangely, they almost never complain or report the crime to the authorities. Why? Because, Goffman argues, admitting that you have been conned is so deeply shameful that “marks” experience it as a kind of social death – the painful end of one of the many social roles we all play.
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Within those groups, we can pinpoint influential members who may be turning their backs on Covid denialism, and encourage them in their journey. We can message them offering support, particularly if our reference groups overlap – whether that means sharing the same home town, or practising the same faith. The more shared social space, the better. We might offer to back them up if they get trolled for expressing misgivings about Covid denialism. Or we could let them know that we would admire them for telling the truth.
Those people may not have a television audience of millions, but they nonetheless have the potential to act as “coolers” for those in their reference groups – both online and off. The higher their status within the groups, the more influence they will have in reconciling their fellow travellers to the reality of the pandemic, perhaps enabling them to rejoin society, or at least preventing them from endangering the rest of us.
www.theguardian.com/commentisfree/2021/aug/09/convince-anti-vaxxers