My reading is that one area set the guidance based on non-legal advice (ahem) and actioned the census, and then when the JR came up they took it to their lawyers and THEN realised they didn't have a leg to stand on.
I wonder how much of this is also age-related. Increasingly Zoom meetings and events are difficult to navigate. They started off with just the panel being pressured into including their pronouns in the chyron - and now they're "inviting" attendees to put their pronouns in their names in order to participate in the chat function etc. I notice that this is mostly young women announcing this 'invitation' so far.
I should think there is a fair amount of stealth capture by generation in play. Despite this, more senior personnel should be challenging incorrect procedures and guidance.
It all feels very Catch 22 and pledge of allegiance.